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When it comes to skincare, most of us will heap serums, creams and masks onto our faces in a bid to turn back the clock on ageing skin. But there’s one area hiding in plain sight that often gives away our age first - the neck. Thankfully, one cult-favourite cream has been dubbed the ultimate fix , and now, it’s on sale for less than £23. PRAI Beauty have been dubbed the ‘neckxperts’ of the industry, claiming to have ‘transformed over one million necks’. Having become staples at M&S and Boots, now they’re available for a fraction of the price directly from the brand’s website - but only for a few days. The brand has dropped its biggest sale of the year, and it’s even better than Black Friday. To celebrate founder Cathy Kangas’ birthday, the brand is offering a massive 31% off sitewide from October 31 to November 2, giving shoppers just three days to stock up on their favourites. Among the standout deals is the bestselling Ageless Throat & Décolletage Crème, now £22.77, down from £33 for a 50ml pot. The cream is so popular, it’s said to sell one every 30 seconds. PRAI’s original neck cream has achieved something of legendary status, selling over 10 million jars globally and earning over a thousand five star reviews. Its clinically proven formula works to firm, lift, and tone the delicate skin on the neck and décolletage, with visible results in as little as 7 days, the brand reports. The formula uses something called Sepilift DPHP technology, which helps restore elasticity and support collagen, combined with Hyaluronic Acid for deep hydration. It also features Shea Butter and Squalane to lock in moisture, Mulberry, Saxifrage, and Grapeseed Extracts to fade age spots, and Vitamins A, E, and F to rejuvenate and protect. Elsewhere, Trinny London’s The Elevator is another popular choice . As well as working to smooth, firm and restructure for a visibly lifted, defined neck and décolleté, the £69 formula also contains encapsulated alpha arbutin to help prevent and visibly fade dark spots. For those who prefer a serum, the No7 Laboratories Firming Booster Serum is usually £34.95 but is regularly reduced to a tenner £10 as part of the health and beauty retailer’s £10 Tuesday sale. The standout anti-ageing ingredient in this product is Matrixyl 3000+, and contains four times more firming complex than the brand’s other serums, specifically designed to target areas prone to sagging. The PRAI cream has earned an impressive rating of 4.6 out of five . One 67-year-old fan said they’d tried countless alternatives but always came back to PRAI. They said: “Love this cream it really works for me. I have tried others but I always come back to this one and at 67 I am now sticking with it. It smooths out your neck lines and wrinkles like magic.” Another wrote: “I have tried lots & lots of different neck creams even really expensive ones but this has been my 'go to' for the last 5 years - I would not use anything else as it does the job better than any other - I would and have recommended this product and will use 'forever'.” “I’ve used Clarins super restorative neck and décolletage cream but got a small size of this to try due to the reviews,” said another. “Game changer. I'm swapping to this for my neck. Brilliant.” Not everyone has been quite as impressed with their results, though. “I like this product as a moisturiser it sinks into my skin and leaves it looking healthier but I haven’t noticed any difference in the texture or firmness of my throat or décolletage as yet I will continue using with my fingers crossed.” Another review read: “Started using this product having noticed my neck losing elasticity and becoming crepey. Within a week I noticed a difference and now after 2 months I’m delighted with the improvement . I was even considering a cosmetic procedure but will hold off now with such great results.” PRAI’s current promotion sees 31% knocked off the price of all products on their site. The discount is automatically applied at the checkout, with no code needed.
