Copyright mxmindia
Tech Mahindra, a global provider of technology consulting and digital solutions, marked its 39th anniversary with the unveiling of a refreshed brand identity. Said Mohit Joshi, CEO & Managing Director, Tech Mahindra: “For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey, one that honors our legacy while embracing the limitless opportunities ahead. This is our reintroduction to the world – the same Tech Mahindra, but with renewed clarity and intent. It signals our ambition to help global enterprises Scale at Speed™.” Added Peeyush Dubey, Chief Marketing Officer, Tech Mahindra: “Great brands tell a clear story, and our story is one of purposeful evolution. Our research affirmed the deep trust in the Tech Mahindra name and our Mahindra heritage, so our goal was not to change the narrative but to sharpen its focus. This refreshed identity – more contemporary, confident, and cohesive – tells the world precisely who we are today: a future-ready partner built to deliver ‘Scale at Speed™’. This clarity strengthens our market position, unifies our global teams, and inspires the pride that fuels exceptional performance.”
