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It’s official that the legend is coming back, as Tata Motors has finally confirmed the launch date of the all-new Tata Sierra, which is one of India’s most iconic SUVs, set to hit the market on November 25, 2025. The announcement came through an official teaser on Tata’s Instagram handle, captioned- “India’s first SUV. Returns. Original then. Unrivalled now.” The Tata Sierra holds a special place in India’s automotive history. It was originally launched in the 1990s, it was India’s first true SUV which was known for its bold looks, wraparound rear glass and adventurous spirit. Now, nearly three decades later, Tata Motors is reviving the Sierra nameplate to blend nostalgia with modern innovation, design and technology. The new Tata Sierra will be positioned between the Tata Curvv and the Tata Harrier, sitting comfortably in the mid-size SUV category. It will compete with strong players like the Hyundai Creta, Maruti Suzuki Grand Vitara and Kia Seltos. Tata’s decision to bring back the Sierra shows its growing focus on “lifestyle SUVs”, which are vehicles that appeal not just for practicality, but also for style and personality. Engine options and variantsAt launch, the Sierra will come with internal combustion engine (ICE) variants, featuring a 1.5-litre turbo-petrol and a 2.0-litre diesel engine. Both manual and automatic transmission options are expected. An all-electric Sierra EV is also in the works and will debut later, as part of Tata’s expanding EV portfolio under the “Acti.ev” architecture. Modern design with a touch of retroDesign-wise, the new Sierra will pay tribute to its original version, retaining the signature wraparound rear glass while adding futuristic touches. Expect flush door handles, a panoramic sunroof, dual-tone interiors and Tata’s latest connected car technology. From the inside, the SUV may feature a three-screen layout, which will be a digital instrument cluster, a central infotainment system and an additional display for the passenger. Tata is also expected to offer Level 2 ADAS (Advanced Driver Assistance Systems), ventilated seats, a premium sound system and wireless connectivity, which will make it a feature-rich contender in its class. Price and Market StrategyThe Tata Sierra is expected to be priced between Rs 15 lakh and Rs 25 lakh (ex-showroom), depending on the variant, trims and engine. This pricing places it right in the centre of the mid-size SUV market, while its design and legacy will target buyers looking for something more distinctive. The Return of a LegendFor car enthusiasts and first-time SUV buyers, the return of the Sierra isn’t just another launch, but it is a revival of a name that defined adventure and independence for a generation. With Tata’s recent success in modern SUV design and safety innovation, the new Sierra could be the perfect blend of the past and the future. For more two wheeler, three wheeler and auto industry updates, stay tuned to Times Now Auto.
