By Bl Mumbai Bureau

Copyright thehindubusinessline

TATA AIG General Insurance Company Ltd has entered into a bancassurance partnership with Equitas Small Finance Bank to expand insurance access across urban and rural India. The collaboration, announced on September 29, will enable Equitas customers to purchase TATA AIG’s non-life insurance products through the bank’s distribution network.

The partnership will offer motor, health, personal accident, travel and other general insurance solutions to Equitas’ customer base, with particular focus on semi-urban and rural markets. The tie-up aims to strengthen financial protection for households and small businesses in emerging India markets.

Saurabh Maini, Senior Executive Vice-President and Head of Consumer Business at TATA AIG, said the partnership would deliver affordable insurance solutions to millions of customers, especially in underserved areas. Murali Vaidyanathan, Senior President and Country Head of Liabilities, Wealth Management and Digital Banking at Equitas Small Finance Bank, said the collaboration would combine the bank’s retail reach with TATA AIG’s insurance expertise.

TATA AIG, a joint venture between TATA Group and American International Group, has been operating in India since 2001. The company has a presence across 150-plus locations and maintains tie-ups with over 6,500 workshops and 10,000 network hospitals. Equitas Small Finance Bank is among India’s established small finance banks.

Published on September 29, 2025