Copyright independent
Target is introducing a new "10-4 program" to encourage employees to engage more actively with customers during the holiday season. The policy requires staff to smile, make eye contact, and greet customers within 10 feet, and offer further assistance within four feet. This initiative aims to boost sales and improve consumer metrics, following similar structured greeting guidelines used by companies like Walmart and Disney. Target's Chief Stores Officer, Adrienne Costanzo, stated the adjustments are intended to increase connection during this important time of year. The retailer is facing challenges, including slowing business, increased competition, recent job cuts, and underperforming shares, prompting efforts to enhance customer experience.
