Copyright Parade
Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. There’s something about cozy sweaters and classic winter motifs that just scream holiday season, and this year, everyone’s leaning into the “Ralph Lauren Christmas” aesthetic. Think snowy lodges, tartan blankets and ski-trip nostalgia with a touch of preppy charm. If you’ve been eyeing those iconic bear sweaters that flood Instagram every winter but can’t justify the price tag, Target just dropped the perfect dupe. The Women’s Crewneck Pullover Heritage Novelty Sweater from Wild Fable is turning heads for its uncanny resemblance to the Ralph Lauren Polo Bear look. It comes in two adorable versions—“off-white bears,” featuring a ski-ready bear racing down a slope on a cream background, and “navy blue dogs,” with a white pup in a bright red sweater. At just $35, the sweater captures all the charm of the designer classic without the steep $200-plus price tag. 🎬 SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 Women’s Crewneck Pullover Heritage Novelty Sweater – Wild Fable™, $35 at Target Made from a midweight blend of recycled polyester, nylon, wool and spandex, the jacquard-knit sweater offers just the right balance of structure and comfort. It has a relaxed crew neckline, drop-shoulder sleeves and ribbed edges for that timeless, laid-back fit. Reviewers recommend sizing up for a cozy, oversized look that’s perfect for layering over leggings or pairing with jeans and boots for that après-ski feel. The design’s nostalgic charm taps straight into this year’s hottest holiday trend. The “Ralph Lauren Christmas” aesthetic has taken over social media, celebrating vintage Americana, elevated cabin-core and preppy winter details. Think old-money ski trips and cozy fireside style, but make it affordable and accessible. This sweater nails that vibe effortlessly. Of course, the inspiration behind it runs deep. The original Polo Bear sweater, first introduced by Ralph Lauren in 1991, became an instant icon. The design was born from Steiff teddy bears dressed in mini Ralph Lauren outfits, gifted to the designer and his brother. Since then, the bear has appeared in endless iterations. While the designer versions will run you at least $200, this $35 Target lookalike captures the same cozy spirit at a fraction of the price. Whether you’re channeling Aspen chic or just looking for a playful statement piece to wear all season, this $35 find proves you can get the designer look without the designer splurge.
