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Talma Travel Solutions – one of the world’s 25 largest travel management companies – is continuing its global expansion with the acquisition of Sydney-based Bay Travel Group. The $10m deal strengthens Talma’s presence in the Asia-Pacific region and marks a key milestone in its international growth strategy. The Australian acquisition is the latest in a series of high-profile deals for Talma – which is headquartered in Bnei Brak, Israel – and follows shortly after the company’s US division acquired Solutions Travel, which operates on Spotnana’s cloud infrastructure. This acquisition enables Talma to offer its corporate clients an intelligent travel management system that connects directly to airline content. In recent years, Talma has pursued significant expansion, including majority stakes in Norad Travel Group and Blue Cube Travel in the UK, as well as Brickell Travel Management in the United States. Both Bay Travel and Brickell Travel are Virtuoso-affiliated agencies, further enhancing Talma’s luxury and high-end travel offerings. In addition to its mergers and acquisitions, Talma is developing an advanced technology platform for corporate travel management – a new business arm focused on streamlining travel agents’ work through automation, data integration, and AI-driven analytics. “The acquisition of Bay Travel is another step in our strategy to expand globally, this time in Australia,” said Iya Magen, CEO of Talma Travel Solutions. “It allows us to strengthen our presence in new geographic regions and deliver exceptional service to additional international clients. We continue to develop innovative, technology-based business travel solutions tailored to every client, anywhere in the world.” As with Talma’s other mergers and acquisitions, the retention of Bay Travel Group’s leadership is a key component of the partnership. Alan Wolf, Managing Director of Bay Travel Group, said: “This alignment with Talma will bring us amazing growth—more business opportunities, greater access to cutting-edge technology, and the power of an international network. We are very pleased to report that what our partners, staff, and clients appreciate from us—our values, vision, and commitment to excellence—will remain the same.” In line with its growth strategy, Talma plans to continue expanding throughout the Asia-Pacific region in 2026 through additional acquisitions and strategic partnerships, with the goal of cementing its position as one of the world’s leading corporate travel management companies.
