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TIL CreativesRepresentative Image Swastik Stories has launched what it says is India’s first cultural storytelling FAST (Free Ad Supported Streaming TV) channel, available on JioTV, LG, Xiaomi TV and RunnTV. The service will stream free, ad supported content and claims an initial combined reach of more than 50 million users across digital and Connected TV platforms.Known for television titles such as Mahabharat, RadhaKrishn and Porus, the company is positioning the new channel as an extension of its long running focus on Indian history, culture and mythology. The FAST format allows viewers to access curated programming through smart TVs and digital devices without subscription fees. Swastik Stories says it expects the channel to reach 90 percent of Connected TV households by March 2026.The first original on the channel is Hamara Vinayak, a short format series that will premiere on October 31. New episodes will drop every Friday on the Swastik Stories YouTube channel, followed by same day availability on the FAST channel. Each episode will run 10 to 12 minutes, a format aimed at digital audiences who prefer shorter viewing durations.Siddharth Kumar Tewary, Founder and Chief Storyteller of Swastik Stories, said, “Swastik Stories is about giving Indian culture a new rhythm in the digital age. We want to reach every screen, every home and every viewer who seeks meaning and connection in the stories of our past — told in a voice that belongs to the present. This is not just a channel launch, but the beginning of a cultural storytelling movement — one that carries India’s stories forward with heart, honesty and hope.”The company has signed financial advisory platform 1Finance as the presenting sponsor for Hamara Vinayak. Drashti Thaker, AVP Marketing, 1Finance, said, “At 1 Finance, we believe that everyone needs the right coach to guide them, whether in life or finance. That’s why our collaboration with Hamara Vinayak feels so natural. Just as Vinayak helps his protagonists find direction amidst their ambitions, our financial advisors guide individuals through the ever-evolving world of, investments, tax planning, and overall financial well-being. This story mirrors the lives of today’s mass affluent, those striving for growth while seeking the right counsel to achieve balance and clarity in their financial journey.”Live EventsSwastik Stories plans to expand its content slate with more originals including Ride to Roots, Vikram Vetal and Krishna Within. The company describes the launch as a step toward building a digital first destination for cultural entertainment.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onSwastik StoriesFAST channelHamara Vinayakcultural storytellingIndian mythologyConnected TV householdsdigital entertainmentshort format seriesfinancial advisory platform (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onSwastik StoriesFAST channelHamara Vinayakcultural storytellingIndian mythologyConnected TV householdsdigital entertainmentshort format seriesfinancial advisory platform(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless
