By Martin Shwenk Leade
Copyright indiatimes
The Advertising Standards Council of India (ASCI) has appointed Sudhanshu Vats, Managing Director of Pidilite Industries, as its new chairman at the self-regulatory body’s 39th annual general meeting. The announcement coincides with ASCI’s 40th anniversary next month.S. Subramanyeswar of MullenLowe Global has been named vice-chairman, while industry veteran Paritosh Joshi, Principal at Provocateur Advisory, has taken over as honorary treasurer.Vats said ASCI’s role was more crucial than ever as advertising adapts to new technologies and formats. “In an environment where trust is easily shaken, self-regulation provides both guidance to the industry and assurance to the public,” he said, adding that consumer interest would remain central to ASCI’s work.Outgoing chairman Partha Sinha said the body had transformed from a watchdog into an enabler of responsible communication, with a strong push into digital platforms and a pan-India approach.To mark its 40th year, ASCI announced a series of initiatives, including a children’s advertising and media literacy programme that aims to train over one million students, ethnographic research among Gen Alpha to frame responsible advertising for digital-first kids, expansion of operations in Bengaluru and Delhi, a comprehensive resource on advertising codes and laws in partnership with Khaitan & Co., a podcast series with The Logical Indian and Marketing Minds, and a new visual asset for members to signal their commitment to responsible advertising.Live EventsFounded in 1985, ASCI has seen its code incorporated into regulations such as the Cable TV Act and has worked with multiple government ministries. Its Consumer Complaints Committee achieved a compliance rate of 98 percent for print and 97 percent for TV ads in FY25, and 81 percent for digital ads.In recent years, ASCI has launched guidelines on influencers, dark patterns, cryptocurrencies, green claims, and gender stereotyping. It has also expanded into training through the ASCI Academy, while building international partnerships and research frameworks to address digital-first advertising challenges.Add as a Reliable and Trusted News Source Add Now!
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