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Aashka Goradia’s journey from television stardom to building a ₹1,200 crore beauty empire is a story of bold reinvention, entrepreneurial grit, and passion for self-expression. (Image: Instagram) Aashka Goradia rose to fame through popular Indian television shows like Kkusum, Laagi Tujhse Lagan, and Bharat Ka Veer Putra – Maharana Pratap. She also appeared on reality shows like Bigg Boss and Khatron Ke Khiladi, becoming a household name over her 20-year acting career. (Image: Instagram) But in 2018, Aashka made a bold decision: she stepped away from acting to pursue a new dream – entrepreneurship. Her goal was to create a beauty brand that celebrated individuality and empowered women. (Image: Instagram) In 2019, Aashka co-founded Renee Cosmetics with partners Priyank Shah and Ashutosh Valani. Starting with a modest investment of ₹50 lakh, the brand quickly gained traction for its bold lip colors, versatile eye products, and cruelty-free formulations. (Image: Instagram) What set Renee apart:Innovative products like dual-purpose lipsticks and 3-in-1 makeup sticks.Vibrant branding that resonated with modern Indian consumers.Strong digital presence and influencer collaborations. (Image: Instagram) Within just four years, Renee Cosmetics scaled to over 200 products, expanded to 650+ retail stores, and achieved a valuation of ₹1,200 crore. (Image: Instagram) Aashka’s transition wasn’t just about business; it was about purpose. She believed beauty should be accessible, expressive, and empowering. Her experience in front of the camera gave her deep insight into what women want from cosmetics. (Image: Instagram) With a focus on consumer-centric innovation, sustainable growth, and building a brand with heart and identity, Aashka Goradia’s story is a testament to the power of reinvention and the courage to follow one’s passion. (Image: Instagram)
