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Stuff Group’s Masthead Publishing sites have reached one million unique viewers for the first time since launching two years ago. Meanwhile, stuff.co.nz recorded 2,295,000 unique visitors last month – over 425,000 more than its nearest competitor. New Zealand’s fast-growing news brand The Post, along with The Press and Waikato Times, reached 1,006,000 in Nielsen’s September numbers – up 8.5% from August and nearly 40% year-on-year, alongside a 35% rise in subscriptions. Always deliver live Stuff.co.nz remains the country’s largest digital news site, with 3.6% year-on-year growth in September. Stuff digital managing director Nigel Tutt says: “Stuff is now synonymous with news and our audiences visit more often and stay for longer than any other New Zealand website. “We never take that for granted and work hard to deliver on the promise we make to our audiences to always deliver live and lively news.” Reach 9 in 10 Kiwis Stuff Masthead Publishing managing director Joanna Norris says: “The influence of The Post is a big part of that growth strategy with its unique combination of analysis at the intersection of business and politics. “It’s tackling the important issues for New Zealand such as last week’s Tourism Infrastructure summit in Queenstown where former PM John Key and Xero boss Rod Drury spoke to informed and engaged audiences. “And The Press is continuing to sky-rocket, cementing its place as the premier news brand for the South Island through journalism which captures the growth and optimism on the Mainland,” she says. Stuff owner and publisher Sinead Boucher adds: “When you add our large Events business, magazines and ThreeNews, our journalists and experience experts are connecting with nine in 10 New Zealanders each month in the ways that work best for them. “That is a huge opportunity for our advertisers and commercial partners, as Kiwis have Stuff so deeply embedded in their lives through multiple touchpoints and channels each day.”
