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By Jane Bathurst-Brown, of Bathurst Brown Design Many businesses still treat design as a nice to have and not a necessity, but it’s important to understand that branding isn’t decoration – it’s strategy. Brands that invest in design outperform their competitors, and companies with strong visual identities grow faster than those without. This happens because good design builds trust, communicates value and creates emotional connection. Bathurst Brown Design helps businesses transform their branding: we really dig into the business, do the thinking, write the strategy, design the visual identity and tone of voice, then help roll it out so everything works coherently to drive results! Whether it’s a brand refresh or a complete redesign, our process uncovers what makes your business different and turns that into something recognisable and memorable. Beautiful design isn’t just nice to look at – it’s ideas in action. It turns browsers into buyers and buyers into cheerleaders for your business. Remember though, the business and its staff have to be able to action what they promise, or the best brand identity will fall flat. If you’re ready to make design your smartest business investment, let’s talk! Your brand deserves more than a logo – it deserves a whole identity and messaging that speaks clearly, genuinely and profitably. Contact Jane on 0274 904 232 or jane@bathurstbrown.com.
