By Meghan Coon

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Vicky Pattison has joined the ranks of British TV legends loving this high-street primer, as she revealed a glimpse of her makeup essentials on social media. Eagle-eyed followers spotted the buzzworthy Maybelline New York Grippy Serum Makeup Primer among Vicky’s go-to products.

Makeup enthusiasts agree that there’s nothing more frustrating than your perfect look wearing off as the day goes on, which is where a trusty primer comes in. The Maybelline Grippy Serum Makeup Primer has recently become a beauty bag staple, famed for its long-lasting “up to 24 hours” grip.

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The beloved primer has even caught the attention of Alison Hammond, who couldn’t help but heap praise on it. The This Morning star partnered with the popular brand, showcasing the primer’s “plumping” and “hydrating” qualities during activities like hitting the gym or a night out dancing.

This celeb-endorsed primer found in Vicky’s collection is usually priced at an affordable £10.99 at shops like Boots, but savvy shoppers can snag it for £8.79 on Amazon or Lookfantastic.

Setting itself apart from other primers, Maybelline’s offering features a serum-like dropper for easy application and boasts a unique serum-to-grip technology that kicks in just 20 seconds after applying, reports the Mirror.

The Maybelline Serum Primer, boasting a 2% niacinamide formula, promises to lock in your makeup for a long-lasting finish that never feels cakey or heavy, offering “24 hours worth of hydration.”

Not only have Alison and Vicky given their seal of approval to the Maybelline Serum Primer, but it’s also scored a stellar 4.7 rating from hundreds of reviews on the brand’s website, with users praising its ability to leave skin looking “glowy” and “flawless.”

One glowing five-star review shared: “This is an amazing primer and makes you look flawless and doesn’t feel greasy at all. I really recommend this primer if you are looking for one that is not greasy and lightweight on the face. So good!”

Another user was impressed by its durability, saying: “This is no joke when it says grippy, it means grippy. This product is not only grippy, but it helps your makeup stay on 24/hrs.”

A beauty aficionado added: “Love it!! Foundation sticks perfectly without looking cakey or patchy. Also, it lasted pretty well and helped my skin look more glowy. It comes in a glass container, and for the price, you can’t beat it!”

However, some have experienced less than perfect results, noting a “sticky” or “tacky” sensation post-application. A three-star review noted: “This primer grips extremely well, but I feel like it leaves that sticky residue. Also creates texture on my face, which I don’t usually get with any other primers/without. For eyelid primer, this would be great.”

Some beauty enthusiasts are raving about the primer’s ability to extend makeup wear, with one fan exclaiming: “This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency, but I can’t say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!”

Another loyal user praised the product, writing: “Lightweight texture, sinks in quickly and makes makeup smooth on seamlessly. It doesn’t pill, it’s hydrating but not thick or sticky. I like how it also benefits the skin; it contains niacinamide, so it is hydrating and adds a layer of protection between the skin and makeup.”

Maybelline isn’t alone in its quest for enduring makeup application, as NYX’s The Face Glue, currently discounted at Lookfantastic for £7.19, boasts claims of providing “24 hours worth of hydration and wear.”

Luxury beauty aficionados are also showing their appreciation, with many extolling the virtues of the £40 Charlotte Tilbury Wonderglow for leaving skin looking “radiant” and “dewy.”