Business

Startup News and Updates: Daily Roundup (September 18)

By Debolina Biswas

Copyright yourstory

Startup News and Updates: Daily Roundup (September 18)

From Investorant that enables fractional ownership in the F&B industry to IBM’s collaboration with BharatGen, YourStory brings today’s headlines that highlight significant developments across industries.
Featured stories
Bengaluru-based Investorant enables fractional ownership in the F&B industry
Founded by Guru Shivaram, Amrit Hemdev, and Salman Sait in 2021, Investorant is an investment platform that enables fractional ownership of curated food and beverage (F&B) concepts.

“We enable talent to have their own spaces without any other stress such as raising funds, building the project, and others. They get creative freedom, the investors get absolute transparency on how their money is being spent, CEO Shivaram says.

The startup has established three concepts so far—Whisky Samba in Hyderabad, Spirit Forward and Una Hacienda in Bengaluru. According to Shivaram, all the three establishments have been profitable from day one.

Bengaluru-based Investorant is looking to open three more establishments by the end of this year.

Iconic Wealth wants to redefine wealth management in India
Mumbai-based firm Iconic Wealth is betting on a mix of technology and human expertise to make wealth management inclusive, not just for the UHNIs, but also for the growing affluent class.

Founded by Dharmendra Jain, Srikanth Subramanian and Shobhit Mathur, Iconic Wealth started operations in March 2024. The firm has scaled rapidly and has reported assets under management worth Rs 50,7 billion at the end of first quarter of FY2026, recording a quarter-on-quarter growth of 33.6%.

A part of Angel One, Iconic Wealth is leveraging technology to enhance the rigour in its research where it can generate new insights on investments. It also aims to deepen the expertise of its bankers through technology. It has over 1,000 clients across nine Indian cities.

Funding news
Atomicwork announces strategic investment from Okta Ventures
Agentic service management platform Atomicwork has announced a strategic investment from Okta Ventures to strengthen its mission to reinvent enterprise IT. Through this partnership, Atomicwork and Okta will enable IT teams to deliver personalised, proactive support across every business app, channel, and device, making enterprise IT both seamless and secure.

According to a release from Atomicwork, its AI-native universal agent has reduced ticket volumes by up to 60% for IT and service teams, with omnichannel and multimodal agentic AI, while improving end-user satisfaction by more than 25%.
Other news
IBM collaborates with BharatGen to accelerate AI adoption
IBM and BharatGen have entered into a collaboration to advance AI adoption in India.

Combining IBM’s expertise in data, governance, and model training with BharatGen’s sovereign LLMs, the partnership will build inclusive, India-focused AI models tailored to the country’s linguistic and cultural landscape.

The collaboration aims to build and scale multimodal and language-specific AI models for sectors like education, agriculture, healthcare, banking, and citizen services.

IBM and BharatGen will jointly develop solution templates for Indic use cases, demonstrations on Watsonx and OpenShift AI, and scalable data pipelines with Indic capabilities. They will implement IBM’s governance framework for responsible AI, establish new Indic benchmarks, and research emerging model architectures.
EY launches 6th edition of campus innovation challenge
EY has launched the sixth edition of its flagship campus innovation challenge, Techathon 6.0 – Building Tomorrow’s Solutions for Today’s India. The challenge is focused on developing real-world solutions for India’s unique business, communities and citizen challenges, across the pharma, BFSI, auto, FMCG, retail and startup sectors.

With the theme of ‘Agentic AI’, Techathon 6.0 is aimed at building autonomous systems that can adapt, take initiative, and make proactive decisions. Leading organisations, including Aditya Birla Fashion and Retail, Mahindra & Mahindra, Hero MotorCorp, Asian Paints, Tata Capital, and Firstsource, will collaborate with EY leaders in mentoring and offering students industry exposure.
Hoi and EaseMyTrip in partnership for rewards programme in airports
Travel-tech platforms Hoi and EasyMyTrip have entered into a partnership to launch a Smart Kiosk Rewards Programme.

Available at Delhi, Hyderabad, and Goa airports, the programme allows passengers to skip queues by ordering through Hoi’s contactless kiosks while earning instant travel rewards. Each order provides a Rs 500 EaseMyTrip coupon via WhatsApp, with a monthly draw offering a ₹5,000 voucher.

Running for three months, the initiative has already benefitted over 5,000 travellers, marking a new model for airport monetisation by merging dining, technology, and travel planning into a seamless experience.
Wingify enters Middle East and Africa, scales operations in US, Europe and APAC
Wingify, parent company of SaaS platform VWO, has expanded into the Middle East and Africa as part of its global growth strategy. The company, which is already present in the United States, Europe, and APAC, is scaling operations in these markets to meet the rising enterprise demand for experimentation and personalisation solutions.

Over the past year, Wingify has reported profitable growth with annual recurring revenue reaching $60 million, driven by widespread enterprise adoption. To fuel its next phase, the company is adding 70 new roles worldwide and expanding its leadership bench: Devon Boyd will lead EMEA partnerships, while Dayo Murphy joins as UAE and MEA country manager. Nisha Sharma will strengthen US enterprise partnerships, and Bhavan Kochhar will head APAC sales.

Wingify serves 3,000-plus brands globally, including Disney, Decathlon, UNICEF, and Flynas.
(Edited by Swetha Kannan)