Copyright CNBC
Starbucks on Monday announced it is forming a joint venture with Boyu Capital to operate the company's locations in China. Under the terms of the deal, Boyu, an alternative asset management firm, will pay Starbucks roughly $4 billion to hold up to a 60% interest in the joint venture. Starbucks will hold a 40% stake and maintain its ability to license the brand and intellectual property to the joint venture. The announcement comes after the coffee giant conducted a months-long review of options that included strategic partnerships. Starbucks values its China business at more than $13 billion, the company said. The valuation includes the sale of the controlling stake in the joint venture, combined with the value of both its retained interest and the ongoing licensing fees that will paid to the company in the future. Starbucks opened its first store in China in 1999. By 2015, it had grown to become the company's second-largest market, trailing only the United States. Today, the company has more than 8,000 locations in China. But in recent years, Starbucks has seen its sales in China plummet, first due to the pandemic and related government restrictions and later caused by increased competition. Rival Luckin Coffee now has more stores in China than Starbucks and has won over customers with lower-priced drinks than the U.S. coffee chain. While Starbucks executives have continually expressed optimism about the company's long-term prospects in China, its weak performance in the country has weighed on Starbucks' overall financial results. For decades, China's massive population and fast-growing economy have made it an attractive market for U.S. companies. But in recent years, an economic slowdown and greater competition from home-grown brands have made some companies rethink their strategies.
