Copyright Deadline
Giant music streamer Spotify, which in January started rolling out music videos in beta in 98 markets outside the U.S. and Canada, will be introducing them Stateside in the coming weeks, a spokesperson confirmed to Deadline. No specific date or details were provided for the move, which will set Spotify as a rival to YouTube in the space. As in other markets, they will be available for premium subscribers. The tipoff came in the announcement of new platform Spotify and the National Music Publishers’ Association unveiled on Tuesday — specifically a new “Opt-In Portal” for NMPA members to enter into a direct license agreement for expanded audiovisual rights in the U.S. A Spotify press post said the new agreements will mean higher royalty payouts for independent music publishers and songwriters, and, in exchange Spotify will receive new rights to build video features “that better connect artists and fans.” “This new partnership with the NMPA will increase revenue for songwriters and independent publishers who are the heart of the industry,” said Spotify’s Co-President and Chief Business Officer, Alex Norström. “We look forward to continuing to work with the NMPA to create new value and opportunities for their members.” “We are pleased that this deal offers indie publishers the chance to enter into direct deals with Spotify in regard to audiovisual streaming functionality on the platform alongside the recently announced larger publishing companies,” added David Israelite, president and CEO, NMPA. “This new income stream reflects the growing value of songs as digital platforms offer new capabilities to consumers.” The NMPA Opt-In Portal was open to eligible publishers starting November 11 with onboarding continuing through December 19. Variety was first to report the news.
