Daniel Ek will step aside as Spotify’s chief executive officer in January to become executive chair, the streaming giant announced today (September 30). From January 1, 2026, two current senior officers—Gustav Söderström, currently co-president and chief product and technology officer, and Alex Norström, co-president and chief business officer—will become co-CEOs of Spotify, reporting to Ek. They are also set to join the company’s board of directors, pending shareholder approval.
The company likened Ek’s new role to that of a European company’s chair, with power to determine capital allocation, plot Spotify’s long-term direction, and support the senior team. The change, Spotify added, formalizes how it has operated since 2023, “with the co-presidents largely leading strategic development and operational execution of Spotify.”
In his own statement, Ek, who founded Spotify in 2006, stressed that he has already “turned over a large part of the day-to-day management and strategic direction of Spotify to Alex and Gustav” and that the “change simply matches titles to how we already operate.”