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Mallorca is reaching out to new markets, such as Canada, China, South Africa and the UAE and the island appears to have caught the eye of Korea. Spain has recently been ranked as the most satisfied overseas destination for Koreans. While southern European countries, including second-place Portugal, advanced, middle and western Europe, including Switzerland, which was ranked first for the past four consecutive years, weakened, and Eastern Europe, including the Czech Republic and Croatia, is emerging. And according to Eva Youbin Chung, South Korea’s top blogger and vlogger about Mallorca, “while they like culture and monuments, they also love chilling on the beach by the clear blue water and not feeling guilty about not working, which happens to many Koreans because it’s all work, work and work. And they are big spenders. Because they do not have much free time, they don’t care about the cost. They stay at the best hotels and eat at the best restaurants. "Koreans love to eat and they like the idea that Mallorca has so much fresh produce and seafood, plus they love ensaïmadas, coca de patata, butifarrón and sobrasada, which can be a little spicy. Koreans travel to eat and Mallorca has it all. And they all go crazy for the beach at Caló des Moro near Santanyi. It’s their favourite beach and a must-see for all Koreans who come to Mallorca. And they’re not all coming from Korea, many are students on exchange programmes in Europe who also pop over to the island. “Mallorca is the perfect destination for Koreans, especially couples, and the island is becoming more and more popular. They used to honeymoon holiday in the Maldives or Mauritius, now they have their sights set on Mallorca.” By country, Spain (808 points) ranked first with the only overall satisfaction of 800 points. Portugal (793 points) was second and the Czech Republic (791 points) was third, while Switzerland, which was ranked first for four consecutive years (2020-2022), fell to fourth place, except for three years (2020-2022), when COVID-19 made it impossible to investigate. Croatia was excluded from the rankings last year due to a lack of cases (less than 60), but this year, it ranked fifth with 781 points, with Europe taking all of the top five countries. Hawaii (780 points), Italy (778 points), New Zealand and Australia (766 points each), and Austria (761) were listed in the top 10. Japan (756 points) fell one place from the previous year to 11th, but it was still the highest among Asian countries, followed by the UK (749 points), Hungary (745 points), Singapore (733 points), Vietnam (730 points), Guam (728 points), Canada and Turkiye (725 points each). Satisfaction with overseas travel averaged 725 points (out of 1,000 points), down two points from last year. By region, Europe (752 points) was the highest, and Oceania, which was similar to Europe last year, fell significantly (17 points) to 738 points. The Americas (727 points) followed by Asia (721 points), while Africa (681 points) lagged far behind other regions.
