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South Lanarkshire is set to feature in a campaign to inspire autumn and winter travel. Tourism and event businesses in South Lanarkshire are set to benefit from a new marketing push by VisitScotland, as new figures show the domestic tourism market in Scotland remains unpredictable. Supported by £2 million in additional funding from the Scottish Government, the activity will target both international and domestic audiences, with a renewed focus on inspiring UK visitors to explore more of Scotland throughout the year. Crossbasket Castle Hotel & Restaurant in Blantyre, is one of the locations being featured in the activity. It comes as the personal financial circumstances of domestic visitors continues to influence their travel behaviour. New official figures for Greater Glasgow & the Clyde Valley, including South Lanarkshire reveal there were an average of 2,488,000 overnight trips from domestic visitors (GBTS) to Glasgow and Clyde Valley in 2024, and 807,000 overnight trips from international visitors. To inspire domestic audiences, VisitScotland will work with global travel agency Expedia, as well as influencers and media platforms, to promote the region’s appeal. The drive will also focus on generating demand for off-season breaks and short stays from overseas visitors in key markets such as the US and Europe. Local businesses and event organisers can also benefit from VisitScotland’s year-round Business Support Programme, offering free access to tools and guidance designed to help them grow, innovate, and reach new audiences. VisitScotland’s Regional Director, Lynne Cooper, said: “The UK continues to be a vital market to South Lanarkshire, not only for visitor numbers and spending, but for the resilience and sustainability it brings to the sector and wider economy. UK visitors are more likely to travel year-round and explore different villages and towns in the area, helping to support local businesses and communities. “Using the latest data and insight, which shows that wellness remains one of the top reasons for travelling. Our marketing approach over the coming year will spotlight the country’s unique strengths including its natural beauty, unique experiences and warm hospitality to show how a trip to Scotland feeds the mind, body, and soul. * Don't miss the latest headlines from around Lanarkshire. Sign up to our newsletters here . And did you know Lanarkshire Live is on Facebook ? Head on over and give us a like and share!
