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Hillary K. Grigonis

22 September 2025

The list price on several Sony cameras in the US now sits between $50 and $400 more than they did in July

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Most major camera brands have now adjusted list prices in the US – but now it appears Sony has adjusted the list price on several camera bodies for a second time.

Initially spotted by Sony Alpha Rumors, the list price on several Sony bodies now sits higher than the July list prices. Flagship camera prices have increased by as much as $400, while budget cameras like the Sony a6400 have gotten a $100 price bump.
Comparing the list prices on Sony bodies from July 01 after the first price change to what the company lists on the US webstore today, September 22, these are the camera bodies that appear to have increased in price:

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Sony A1: Was $5,899, now up by $6,199
Sony A9 III: Was $6,499, now $6,799
A7S III: Was $3,799, now $3,999
Sony A7CR: Was $2,998, now $3,399
Sony ZV-E1: Was $2,399, now $2,499
Sony A7C II: Was $2,399, now $2,499
Sony A7 III: Was $1,899, now $1,999
Sony A6700: Was $1,499, now $1,599
Sony ZV-E10 II: Was $1,099, now $1,199
Sony A6400: Was $999, now $1,099
Sony ZV-1 II: Was $999, now $1,049
Sony ZV-E10: Was $749, now $799
Sony ZV-1F: Was $549, now $599
A handful of cameras remain at the same price as the July price changes, including the Sony A7 IV (which currently has $500 off), A7R V, A1 II, FX3, and FX30. The new premium compact RX1R III also remains at its $5,099 list price. While out of stock at Sony’s US website, the retailer price on the Sony RX100 VII also appears to remain unchanged from the $500 price increase adjusted in May.

Comparing the pre-tariff prices, cameras like the Sony A9 II, once priced at $5,999, now sit $800 higher, which is about a 13 percent increase. Budget cameras like the Sony A6400, once $899 at launch, now sit $200 higher, which is a 22 percent change.
Some Sony lenses have also increased in price since the implementation of new US tariffs. The Sony FE 24-70mm f/2.8 GM II, for example, is now $2,449, up from the $2,300 list price at launch.
A majority of Sony cameras are manufactured in Thailand. When Sony adjusted list prices in July, the US reciprocal tariff rate for Thailand was paused at 10 percent, down from the originally proposed 36 percent. But on August 07, that rate changed to 19 percent.

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While Sony has not yet shared any official comment on the change, the second price increase follows that change to the tariff rate. During a previous earnings call with Investors, Sony indicated that price adjustments could help offset the impact of tariffs. At the earlier May tariff rates, the company estimated the impact of tariffs at around 100 billion yen, which is nearly $650 million in USD.
Sony isn’t the first camera brand to adjust prices a second time. The list of camera brands that have now adjusted US prices at least once includes Canon, Fujifilm, Leica, Nikon, and Sigma.

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Hillary K. Grigonis

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With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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Fujifilm’s second tariff price hike is here – and it hits the high-end models the hardest

Rumors are swirling about more camera price increases coming next month. These are the three companies with rumored price increases

Fujifilm gear now costs hundreds more in the US, even if you ordered the X100VI months ago. Here’s how much tariffs have changed camera prices

Tariffs have now pushed nearly every Nikon mirrorless camera above that $1,000 price mark. Nikon needs a new Z30 more than ever

Nikon’s first tariff price increase didn’t include cameras. According to reports, photographers won’t be so lucky the second time

BREAKING: Nikon confirms another tariff price hike is coming on September 1

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