By Our Staff

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Sony Pictures Networks India (SPNI), in collaboration with Accenture, has launched the Sony AdEdge Centre of Excellence (CoE), an integrated advertising platform designed to open up premium, cross-platform advertising opportunities for small and mid-sized businesses (SMBs) and emerging brands.

Said Gaurav Banerjee, Managing Director and CEO, Sony Pictures Networks India: “We’re witnessing an unprecedented transformation in India’s advertising ecosystem, and SMBs represent the next frontier of growth. With AdEdge, we’re not just opening the doors of TV to SMBs – we’re reimagining how growing brands can leverage India’s most powerful media assets at the right scale, with the right tools, and at the right price.”

Added Berjesh Chawla, MD and Lead – Communications, Media and Technology, Accenture in India: “By placing the power of data-driven advertising into the hands of SMBs, we are enabling them to expand reach, boost agility, and maximize campaign effectiveness. This collaboration is designed to break down traditional barriers, unlocking full-funnel, cross-platform advertising that is accessible, flexible, and profitable for emerging businesses.”