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In a world where "busy" is worn as a badge of honour and vacations are often an extension of work life, a quiet revolution is unfolding - the one that prioritises rest over rush. Welcome to the era of sleep tourism, a wellness travel trend that is quickly becoming "new normal" for every trip. Okay so lets make it simpler for you - imagine staying at a super luxurious property, eating the best of all cuisines, and the best bit would be getting at least 8 hours of sleep each day. Sounds satisfying, right? This is what the concept of sleep tourism promises. A recent research by MattressNextDay reveals that 94% of travellers are now seeking wellness destinations that help them switch off - quite literally! And it is not just a passing preference: 38% have intentionally chosen hotels based on their sleep-related features. Why Sleep Tourism Is On A Rise?According to Dr. Amber Johnston, Clinical Psychologist and Neuropsychologist at Healthy Mind Psychology, the concept of a restful holiday has changed dramatically. "Over time, the idea of a holiday as a time for rest and relaxation has shifted—now even the thought of holidays can be stressful,” she says. “The concept of sleep tourism brings intentionality back into holidays - to make rest and restoration the purpose, rather than adventure or activity." In times when our phones are constantly buzzing and the line between work and life has been blurred significantly, genuine downtime has become rare. In such a scenario, sleep tourism offers you time to reset and rejuvenate. It gives you a structure and permission to slow down. Earlier, a Skyscanner Travel Trends 2025 report shed light on the rise of wellness tourism, noting that 70% of Indian travellers seek holistic experiences. Also 57% of them are prioritising health during vacations - which again aligns perfectly with the goal of sleep tourism. All in all, sleep-oriented holidays are a response to stress, than a cure. While frequent getaways may sound ideal, they are always not not realistic for everyone. That is where the next step comes in: Taking the lessons of sleep tourism home. As Dr. Johnston points out, a well-rested life does not have to end with check-out. "If you notice something on holiday that makes a difference - like blackout blinds, noise reduction, or having tech-free spaces - try bringing that into your home," she suggests. Travel News - Find latest news and tips based on Indian and World travel including top 10 travel destination, tourism information, how to reach visit and more at Times Now.
