Copyright Rolling Stone
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. For over 105 years, the NFL has teamed up with some of the biggest names in fashion and consumer brands — from Nike and Pepsi to Abercrombie & Fitch and Taylor Swift-worn labels like Kristin Juszczyk’s Off Season. There’s never been a shortage of football-inspired gear to buy online. And now, lululemon has officially thrown its name into the ring (well, field), with a new NFL line launched on Oct. 28, 2025. But in such a crowded market, is this luxury sportswear collab worth it? Let’s break it down. The NFL x lululemon collection feels surprisingly accessible compared to the brand’s other products. Lululemon is known for its premium pricing — some of its winter parkas can climb above $550 — but this collaboration lands in a much more approachable range, with tees starting at $58, sweatshirts at $138, and belt bags at $48. In other words, you might still have some room in your budget for game-day snacks or even a ticket. The silhouette variety is impressive, offering both men’s and women’s styles. You’ll find lululemon favorites like Scuba hoodies, buttery-soft leggings, and relaxed sweatshirts — all crafted with subtle NFL details. Each piece nods to your team without screaming it; think small embroidered emblems or minimalist typography rather than oversized graphics. Whether you’re repping the New England Patriots or the Kansas City Chiefs, every team has options available (there are 32 in total) for wearable fan gear that doesn’t feel like a costume. “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive vice president and chief revenue officer at the NFL, in a release. “lululemon boasts a loyal fan base built on culture, meaningful connections, and innovation, qualities that thoroughly reflect the NFL.” This collection is for those supporters who love football but don’t want to look like they just left a tailgate, smashing through tables (we see you, Bills fans). These pieces are polished enough for running errands on gameday, watching the matchup at a bar, or even casual Fridays at the office. They’re versatile, comfortable, and stylish — exactly what you’d expect from Lululemon. Face to face with the endless supply of NFL merch out there, Lululemon’s offering stands out for its craftsmanship and durability. These aren’t novelty pieces that fade or fray after one season; they’re built to last. While they might not reach the runway-ready level of Off Season, or the literal designs of the NFL Shop’s jerseys, they’re the ideal in-between. “True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, president, Americas and global guest innovation, lululemon, in a release. “We looked to honor that passionate devotion, and are thrilled to be part of that ritual found throughout the NFL season.”
