Copyright news18
Shay Mitchell launched a new skincare line this week… wait for it… for kids. But things took a not-so-pretty turn for the Pretty Little Liars star, as she has been facing a tremendous amount of backlash from the internet. She is being accused of promoting unrealistic beauty standards among children. On Thursday, the 38-year-old actor launched a brand, called Rini, which sells hydrating face and eye masks for kids. In the caption of her Instagram post, she said her company isn’t about beauty or self-care, but it is about “teaching our kids that taking care of themselves can be fun, gentle, and safe.” View this post on Instagram A post shared by Shay Mitchell (@shaymitchell) Shay Mitchell’s Skincare Line Faces Criticism From the Public The actor revealed the range of products, and she wrote, “Our first product, the aloe vera recovery mask, actually came from a spring break moment in Mexico when one of the girls got too much sun and needed some extra TLC. I wanted something that worked, but was still clean enough for my kids, and now it’s finally here.” She explained, “Kids are naturally curious, and instead of ignoring that, we can embrace it. With safe, gentle products parents can trust and sweet moments that bring us closer. Netizens Slam Shay Mitchell For Launching Kids’ Skincare Line However, after the post, Mitchell faced backlash online for promoting the idea of young children being introduced to face masks and similar skincare routines at such a young age. Some also accused her brand, Rini, of trying too hard to appear “innovative” in the wellness and beauty industry. View this post on Instagram A post shared by Shay Mitchell (@shaymitchell) One user commented on her post, “We’re living in capitalism’s final boss level where a child’s unblemished face is just another ‘untapped market’. Sell a ‘calming’ face mask so they can relax from… what, exactly? Snack time? Existing?” Another commented, “Absolutely missed the mark. Children don’t need skincare!” while another added: “I’m deeply disappointed. Why are we projecting beauty standards onto children now?” The third user wrote, “What kind of message is this sending to young girls? Four-year-olds do not need skincare.” Others chimed in, saying, “Why are we projecting beauty standards onto children now?” and “Let them be kids ffs.” “Even if the intention is good, kids really don’t need skincare. It’s just another business move dressed up as something ‘cute’ or ‘innovative.’ Let them be kids. Not mini consumers,” another wrote. “I really hope this is just like bathing and sunscreen. Last thing we need is little kids getting more obsessed with unnecessary skincare,” another user added. While a large section of the internet criticised the actress, others seemed to support her idea. One user wrote on X (formerly Twitter), “What a great idea! We mums need this.” Another commented, “Everyone is dragging Shay Mitchell for her kids’ skincare brand, but I think it’s fine. Little girls are already using skincare, so it’s better to have products made specifically for them that aren’t as harsh.” According to a press release from Rini, all its products undergo clinical testing and toxicity risk assessments, overseen by a dedicated regulatory team and a paediatric toxicologist.
