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Analysts are saying that ServiceNow could fall by 2030. Bullish on NOW? Invest in ServiceNow on SoFi with no commissions. If it’s your first time signing up for SoFi, you’ll receive up to $1,000 in stock when you first fund your account. Plus, get a 1% bonus if you transfer your investments and keep them there until December 31, 2025. ServiceNow Inc. (NOW) combines a diversified customer base with leading GenAI technology that speeds up business processes and lets companies automate repetitive tasks. The company boasts a 98% customer renewal rate, but faces stiff competition from larger rivals with more attractive stock valuations. In this article, we’ll look at NOW’s latest share price, Wall Street sentiment, multiyear price forecasts, and the key factors that are playing a critical role in the company’s path going forward. Current Stock Overview Market Cap: $194.86 billion Trailing P/E Ratio: 114.48 Forward P/E Ratio: 45.25 1-Year Return: -0.63% 2025 YTD: -11% NOW trades at roughly $941 per share as of October, 2025. It’s down 11% year-to-date and is trending around the midway point between a high of $1,170 and a low of $721 over the last 52 weeks as investors assess its high valuation compared to larger peers. ServiceNow’s 45.25 forward P/E ratio is much higher than Microsoft’s (MSFT) and Salesforce’s (CRM), which are 33.33 and 18.87 respectively. Both companies are much bigger than ServiceNow with higher profit margins, and their own agentic AI and platforms could take market share. Approximately 10% of ServiceNow’s revenue comes from the public sector, notably the federal government, but that source could face meaningful pressure if the Trump Administration continues to cut costs. The company cited tightening federal budgets when providing its Q2 financial outlook in July. Aside from current pressures, ServiceNow’s business is expanding quickly while profit margins are increasing. The company has approximately 8,400 customers and a 98% renewal rate. Revenue grew 22.5% year-over-year in Q2 alongside a 30% rise in customers with more than $20 million in annual contract values. ServiceNow is also building out agentic AI on its platform, which can give it a competitive advantage and keep renewal rates high. NOW has a consensus Buy rating and a target of $1128.97 based on the ratings of 32 analysts. The high target of $1,300 was issued by JMP Securities on August 4, 2025. The low is $724 from Guggenheim on July 17, 2025. The three most-recent targets from UBS, Morgan Stanley, and JMP Securities average $1,208.33 with an implied 28% upside. Quick Snapshot Table of Predictions & Methodology for Forecasting Bull & Bear Case ServiceNow stock may appear overvalued, but its business is still growing at a fast rate. ServiceNow has approximately 8,400 customers and a 98% renewal rate, indicating client diversity and a high-quality productThe company continues to grow while improving its profit marginsServiceNow is a frontrunner in agentic AI, which can help it gain market share quickly ServiceNow faces stiff competition from tech giants with larger market shares and higher profit marginsThe company has a much higher forward P/E ratio than its larger peersFederal budget tightening can put pressure on some of its revenue Stock Price Prediction for 2025 CoinCodex has a wide range for the stock, with the midpoint and maximum price projecting a moderate upside. ServiceNow’s growing revenue, high customer retention rate and advances in agentic AI can fuel gains for the rest of the year. Stock Price Prediction for 2026 CoinCodex projects ServiceNow stock dropping considerably in 2026. Microsoft and Salesforce may take some of its market share, and if federal budget cuts affect revenue, high growth rates will be more difficult to achieve and maintain. Stock Price Prediction for 2030 CoinCodex projections don’t improve in 2030, with the highest price target suggesting some downside. ServiceNow may struggle if Microsoft and Salesforce have more successful agentic AI platforms and continue to take market share. Investment Considerations ServiceNow is a high-growth company that is capitalizing on artificial intelligence. However, it faces stiff competition and has a higher valuation than its peers. The company can overcome those challenges by continuing to deliver high revenue growth and rising profit margins, just as it has done for several years. Not only is ServiceNow’s customer base growing, but many of its top customers are signing bigger deals. A 98% renewal rate suggests that most new clients will stick around. Frequently Asked Questions
