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The sensitive skin care brand “SISI” announced on the 28th that it has executed a third-party allocation of shares with the Kurashi Visionary Fund, jointly operated by Panasonic and SBI Investment, as the underwriter. The amount raised is undisclosed, and the latest round’s investor is solely the Kurashi Visionary Fund. Both companies have signed a memorandum of understanding for a partnership focused on the new development of beauty products, aiming to create next-generation beauty experiences. SISI, which advocates “functional skincare for sensitive skin,” is a D2C brand selling products through multiple channels, including its official online store, e-commerce malls, department stores, and drugstores. Now in its fifth year, the company offers a diverse lineup of skincare items, with the “I’m Your Hero” series’ watery cleansing as its flagship product. The company is characterized by its research and development based on skin data accumulated through its remote skin analysis service, SISI LAB. In this partnership, they aim to integrate this data with Panasonic’s long-cultivated beauty appliance technology to implement a new customer experience that seamlessly connects cosmetics and devices. The funds raised will be allocated to the research and development of new beauty products, as well as strengthening the analysis algorithms of SISI LAB and expanding sales channels. SISI intends to leverage the speed and flexibility unique The raised funds will be allocated to research and development of new beauty products, as well as strengthening SISI LAB’s analysis algorithms and expanding sales channels. SISI plans to leverage the speed and flexibility unique to startups to promote open innovation through “the fusion of beauty and technology. via PR TIMES
