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Learner drivers on New Zealand’s roads are just 13 per cent of all motorists but they’re responsible for 25 per cent of fatal crashes, and 23,000 Kiwis fail their learner theory test each year. Those are among the eye-opening statistics uncovered by a group of east Auckland school pupils who’ve created a fun and educational way to help their fellow teenagers study for and pass their learner licence. Year 13 Pakūranga College pupils Liam Gallagher, Boston Boun, and brothers Daniel and Reuben Meyer are operating with the business the name ‘Licence to Win’ as part of this year’s Young Enterprise Scheme, which gives young Kiwis the experience of running their own business. They’ve turned the New Zealand Rode Code into a card set, helping students study for their learner licence through a fun game, which they can play with friends who are at the same stage in their driving journey. The inspiration for their product came from their own experiences. After researching statistics relating to learner drivers, they decided a card game was a great option for their Young Enterprise Scheme project. “The idea came from a year 13 business class project,” the group says. “We’d all recently studied for our learner licence and found the process of using books and online quizzes boring and unengaging. “We saw an opportunity to create a better learning tool, which led to ‘Licence to Win’ – a card game that makes learning the Road Code a fun and interactive experience instead of a chore.” The boys have been successful so far, as they’ve sold about $8000-worth of product, with the game retailing at $14.99 each. They say their main goal is to help aspiring Kiwi drivers gain more independence by making it easier and more enjoyable to learn the Road Code. “Looking to the future, we have international ambitions and plan to adapt the game for markets like Australia and the United Kingdom, helping young drivers get on the road safely worldwide. “Licence to Win turns studying for the learner’s test from a chore into a fun, social game. “It’s a hands-on alternative to simply reading a book or taking online quizzes. “By making learning interactive and competitive, the information sticks more effectively. “It’s a more enjoyable option for people to prepare for their test.” Among the key things the group has learned is that everything in business takes longer than expected. “From finalising the design to manufacturing and logistics, we discovered the importance of realistic timelines,” the group says. “The process has taught us to be patient, to plan meticulously, and to always build in extra time for unexpected delays. “Our biggest challenge was manufacturing. As a new start-up, it was difficult to find a printing company that could produce a high-quality product at an affordable price for our initial scale. “Many companies have high minimum-order quantities that were beyond our budget. “It took a lot of research and negotiation to find the right production partner.” People can purchase Licence to Win directly online at www.licencetowin.co.nz.
