Saudi Arabia is undergoing a transformative shift in its economic and international relations landscape, particularly under its ambitious Vision 2030 plan. Launched in 2016, this strategic framework aims to diversify the kingdom’s economy beyond oil dependence, positioning Saudi Arabia as a global investment hub and a key player in the international business arena.Central to Vision 2030 is the development of non-oil sectors such as tourism, entertainment, renewable energy, and technology. To this end, Saudi Arabia is actively attracting foreign direct investment, easing regulations and launching economic reforms to improve ease of doing business in the kingdom.Forward-looking approachInitiatives like the opening of the tourism sector, including world-class entertainment projects and mega-events like the Riyadh Season, demonstrate a forward-looking approach to hospitality and service industries of global appeal.Also today, Saudi Arabia is actively engaging in international trade partnerships. Trade agreements it has entered into include those with Gulf Cooperation Council member states Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates. These Arab states in the Arabian Peninsula formed the political and economic alliance in 1981. The kingdom is also strengthening ties with such major economic powers as China, the United States, and the European Union. Saudi Arabia’s Vision 2030 emphasizes fostering knowledge-based industries, digital transformation, and innovation, aligning with global trends. Milestone projectsAdditionally, the kingdom has launched such milestone projects as The Neom City—an ambitious, planned futuristic city designed to attract innovation, tourism, and international business. These developments signal a shift toward a sustainable, diversified economy that welcomes international investors and global collaborations.In all, Saudi Arabia’s current approach to doing business globally, driven by Vision 2030, demonstrates a strategic shift towards openness, innovation, and diversification. This transformation aims to secure long-term growth and position the kingdom as a genuinely global economic powerhouse.