By Endurance Grand,Pulse Mix

Copyright pulse

Speaking at the event, Mr. Tawiah BEN-AHMED, CEO/Country Lead of Sanlam Allianz Life Insurance Ghana LTD, expressed his joy at being part of the initiative to honour extraordinary individuals.

He urged Ghanaians to look beyond traditional forms of insurance that focus on accidents, property loss, and instead begin to see insurance as a tool that enables and protects achievement.

“Insurance has been positioned more as a fear-based service. In most cases, you purchase motor insurance for your car, and when you suffer accidental loss, you get the benefits or buy life insurance so that when you die, benefits are paid. Tawiah indicated it is important for us to change this fear-based narrative of insurance service. Today, we are launching an initiative that changes the narrative from fear-based insurance purchase to position insurance service as part of our way of life to enable us build prosperity and protect our achievement. You have done well to build a great career that provides you with income to support your family and yourself. It is time to insure your ability to earn income to sustain your achievement.

“Our expectation is that this event and the 10 achievers we have celebrated today will inspire the youth that it is possible to achieve as much as the SanlamAllianz Honourees, have achieved.”

Madam Mabel Nana Nyarkoa Porbley, Managing Director and Chief Executive Officer of Sanlam Allianz General Insurance Ghana LTD, further explained that the company’s purpose goes beyond financial protection, it’s about empowering generations and celebrating success stories that inspire others.

“Our purpose as a business is to empower generations to be financially confident, secure and prosperous. In the journey of building financial confidence, we have made it the point to be able to pause and celebrate achievement or success stories that will inspire many to believe it is achievable and that their achievement we’re celebrating will be an inspiration for all.”

The event was the first of its kind and marked the inaugural edition of the Proud Moments campaign in Ghana.