Copyright thediplomat
Sameday, the courier company that introduced easybox delivery in Romania, announced investments of over 80 million euros in 2025 dedicated to technology, regional expansion, operational capacity, and the growth of the easybox network. These investments come amid a 20% increase in company revenues in the first nine months of the year compared to the same period last year. The company says is now ready to process up to 1 million parcels per day in its sorting centers during Black Friday, when parcel volumes are expected to rise by around 70% compared to a normal period. “The shopping season that kicks off with the year’s biggest discount event, Black Friday, always brings a significant increase in volumes and greater delivery complexity. All our investments and efforts were dedicated to expanding the out-of-home delivery network, enhancing our order processing and delivery capacity, and developing cutting-edge technology have prepared us to support our e-commerce partners. At the same time, the continuous improvements to the Sameday app help customers manage their orders more easily.”- Lucian Baltaru, CEO Sameday Group 2025 accounted for the largest investment budget in recent years, representing 30% of all investments made since 2020. By expanding its logistics capacity, Sameday is ready to sort a record number of parcels — a performance made possible thanks to its three hubs in Bucharest, Sibiu, and Brașov, and to its extended and modernized logistics network. In recent months, the company inaugurated five new logistics centers and one oversized parcel center near the central Rudeni hub, all equipped with state-of-the-art automation systems. The easybox network capacity in Romania has increased by over 20%, now surpassing 7,700 active points across the region. At the same time, the company expanded its Sameday Point network, which completes the easybox experience by adding extra capacity in areas with high delivery demand near homes or offices. The number of these points has doubled, reaching almost 1,600 regionally. The busiest delivery day of the year in Romania is expected to be November 10, with over 4 million parcels delivered to easyboxes during the Black Friday campaign period.
