Salesforce, Snowflake and other tech giants team up to solve one of the biggest business data problems today
By Craig Hale
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Salesforce, Snowflake and other tech giants team up to solve one of the biggest business data problems today
Craig Hale
24 September 2025
Open Semantic Interchange looks to change things for the better
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Snowflake and Salesforce launch the Open Semantic Interchange
Salesforce likens the initiative to the Rosetta Stone of business data
AI agents will use more enterprise software than humans by 2030
In recognition of the rise of agentic AI and the shift away from traditional dashboards and reports, Salesforce and Snowflake have teamed up with BlackRock, dbt Labs and RelationalAI to change things for the better when it comes to collaboration.
Together, the group is launching Open Semantic Interchange (OSI), which Snowflake describes as a vendor-neutral framework that allows different platforms to talk to one another in the same language.
The launch of OSI comes as companies struggle with vendor lock-ins, which create silos and limit the potential of AI tools.
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“With the Open Semantic Interchange initiative, we are proud to be leading the charge alongside our partners to solve a foundational challenge for AI – the lack of a common semantic standard,” Snowflake EVP of Product Christian Kleinerman commented.
The initiative’s key goals are to improve interoperability, reduce complexity and boost AI adoption “by standardizing how semantics are defined and exchanged.”
It’s also a futureproofing initiative in more ways than one – Salesforce cited Accenture research predicting AI agents will be the primary users of enterprise software by 2030, ahead of humans.
“These new intelligent workers are only as effective as the data they can access and understand,” Tableau Chief Product Officer Southard Jones explained.
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To support bi-directional metadata exchange, the OSI standardizes data metrics, dimensions, hierarchies and relationships.
Snowflake highlighted the five core principles of OSI: standardization (common language and structure); interoperability (easy exchange between tools); extensibility (adaptable to evolving needs); open source (collaborative development); and domain-specific models (to combine data from various sources).
Jones likened the Open Semantic Interchange to the Rosetta Stone for business data: “By co-leading the Open Semantic Interchange with Snowflake and our partners, we’re building the foundation every AI agent and BI application needs: a common semantic framework that preserves meaning across platforms.”
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With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!
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