By Bl Chennai Bureau

Copyright thehindubusinessline

Royal Enfield, mid-size motorcycle manufacturer, has partnered with Flipkart – Royal Enfield, the global leader in the mid-size motorcycle segment, to make the vehicles available in the e-commerce site. The partnership offers customers with flexible payment options that will make their purchase of a Royal Enfield motorcycle more convenient and accessible.

Through this tie up, for the first time, Royal Enfield’s entire 350cc portfolio will be available on an e-commerce platform, bringing its purpose-built, iconic motorcycles much closer to customers with just a click. Royal Enfield’s 350cc range – the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350 will be available on Flipkart, starting September 22, in five cities – Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai, the company said in an announcement to the stock exchanges.

After-sales support

The customer journey for delivery and after-sales support will be fulfilled by their preferred Royal Enfield authorised dealer in these cities. Customers opting to purchase their favourite Royal Enfield 350cc motorcycle on Flipkart will also get full GST benefits, applicable from September 22, 2025, the announcement said.

B. Govindarajan, Managing Director – Eicher Motors Ltd., & CEO – Royal Enfield, said, “At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today’s digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online. Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield. This is yet another step forward in making the joy of owning a Royal Enfield motorcycle more accessible to every enthusiast.”

Sujith S Agashe, Vice President, Electronics & Automobiles at Flipkart, said, “Our partnership with Royal Enfield is a significant step towards democratising access to motorcycling by making its iconic 350cc range more accessible to enthusiasts across the country. With affordable and flexible payment options and easy EMIs, we are empowering Indians with the joy of ownership, driving greater value and inclusivity in the automotive segment.”

The move is part of Royal Enfield’s broader effort to enhance multi-retail experience and is in line with the brand’s steady efforts to expand its digital footprint through the Royal Enfield App, the MiY (Make-it-Yours) personalisation platform. Through its tie-up with one of the leading e-commerce marketplaces, Royal Enfield will bring motorcycles directly to customers with just a click, said Agashe.

Many other brands, including TVS, Bajaj, Suzuki, Hero and KTM, have their bikes on Flipkart and also on Amazon.

Published on September 19, 2025