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New York, NY, November 9th, 2025, FinanceWire Animal & Plant Sciences, the company behind the next-generation pet wellness brand Rooted Owl®, is pleased to announce the appointment of Frank Passanisi as Vice President. In this new role, Frank will oversee sales operations and growth initiatives, driving the company’s strategic expansion across retail and distribution channels in the US. With more than 12 years of experience in the pet industry, Frank brings a wealth of expertise and a deep commitment to improving the lives of pets and the people who love them. He will lead the team in building strong partnerships with retailers and distributors while advancing Rooted Owl®’s mission to provide clean, science-backed, and filler-free supplements for dogs and cats. Frank emphasized his passion for the brand’s vision, noting: “I firmly believe that every pet deserves the healthiest, filler-free products possible to thrive, and Rooted Owl® delivers on that promise.” Rooted Owl® has rapidly gained traction in the market through its innovative micro-capsule supplement line, designed for optimal absorption, minimal dosing, and maximum efficacy. The brand also leads with a USDA-certified organic hemp line, which features calming oil and treat formulations that bring together nature’s wisdom and scientific precision to support pets’ health and well-being. With Frank’s leadership, the company will continue to strengthen its national and international presence, ensuring that more pets have access to high-quality, natural wellness solutions. “Frank’s proven track record and deep understanding of the pet industry make him the ideal leader to drive our next phase of growth,” said Karan Madan, Founder & CEO of Animal & Plant Sciences. “His passion for improving pet wellness aligns perfectly with our vision to set new standards of efficacy and quality. We’re excited to have him onboard as we expand Rooted Owl®’s reach and impact.” About Rooted Owl® Rooted Owl® is redefining pet wellness with scientifically supported, naturally sourced supplements designed for optimal absorption and efficacy. With a focus on high-quality active ingredients, advanced formulations, and easy consumption, Rooted Owl® offers next-generation solutions for pets’ health and longevity. For more information, users can visit www.rootedowl.com.
