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Reliance Retail’s beauty platform Tira has expanded into colour cosmetics with the launch of its first makeup product, the Tira Lip Plumping Peptint. The move marks the brand’s entry into the makeup segment, after rolling out its own skincare, wellness and nail care lines.Said to be formulated in Italy, the Peptint is a tinted lip treatment designed to offer both colour and care. It is enriched with shea butter, murumuru butter, a peptide complex, hyaluronic acid and vitamins C and E. The company claims the product delivers deep moisturisation and a plumping effect, helping lips appear fuller and smoother over time.Tira said the Peptint stands out for combining a lip tint with a treatment-led formula that aims to protect, repair and boost collagen, without causing dryness or irritation — a concern associated with traditional lip plumpers.The Peptint is available in nine shades, featuring Tira’s signature packaging, a soft applicator and a collectible charm. The range is vegan, cruelty-free, and free of parabens and mineral oils. It is priced at ₹675 for 15g and will be sold as a limited drop.The launch is part of Tira’s broader strategy to grow its in-house beauty portfolio with more makeup categories and proprietary formulations. The brand said it aims to make beauty “smarter, simpler and more experiential” for Indian consumers as it scales its presence in the market.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onTira Lip Plumping PeptintReliance Retail beauty productslip treatmentReliance RetailTiraskincare and makeup (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onTira Lip Plumping PeptintReliance Retail beauty productslip treatmentReliance RetailTiraskincare and makeup(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless
