Copyright indiatimes
Reliance Brands Limited (RBL) said on Wednesday that it has entered into a long-term master franchise agreement to bring contemporary Italian fashion brand MAX&Co. to India. MAX&Co. is a part of the Max Mara Fashion Group.The company said through this strategic partnership, RBL will introduce MAX&Co.’s contemporary pieces and a 'fluid, mix and match' approach to Indian consumers.The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities, the company said. “MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, executive director, Reliance Retail Ventures Ltd. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion," she added. Live EventsMaria Giulia Prezioso Maramotti, MAX&Co.'s brand divisional director and Max Mara Fashion Group Board Member said India represents a 'vibrant' and 'forward-thinking' market, one that shares the brand's passion for creativity, style, and self-expression. "Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude," she added.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onMAX&Co.Reliance BrandsMax Mara Fashion GroupItalian fashion brandIndian fashion market (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onMAX&Co.Reliance BrandsMax Mara Fashion GroupItalian fashion brandIndian fashion market(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless
