Lufthansa has revealed a series of onboard enhancements to improve its passenger experience that it will launch next year as part of its 100th anniversary celebrations. Known as Project FOX, standing for Future Onboard Experience, the initiative is aiming “to redefine flying on long-haul routes.”
The German flag carrier and Star Alliance founding member is also looking to underline its status as a premium full-service airline with Project FOX, and plans to invest more than €70 million ($82.26 million) into the initiative in the next twelve months alone. Let’s take a look at what exactly this will entail.
Project FOX Will Offer Passengers Greater Individuality
One of Lufthansa’s key selling points for Project FOX is the fact that flying with the national airline of Germany will become a more individual experience in all classes of travel. Most notably, its business class guests “will be able to choose their second meal flexibly in the future.” This means that they can eat at the time that best suits them, with “savory and sweet dishes, snacks and hot meals” offered.
Even away from Lufthansa’s most high-end cabins, Project FOX will improve the onboard catering experience. Indeed, as part of the initiative, which will officially be launched in the spring of 2026, economy and premium economy passengers will have a choice of three meal options as opposed to the usual two. Commenting on its anniversary initiative, Jens Ritter, the CEO of Lufthansa Airlines, explained that:
“We are investing in a top premium product, in the satisfaction of our guests, and in the future of our airline. With more individuality, greater comfort, and extraordinary Lufthansa Signature Moments, we are building on what has always characterized us over the past 100 years: being an attentive and unique host above the clouds.”
Improvements Across The Board
Lufthansa has been struggling to offer a consistent onboard product on its long-haul routes of late, as it balances widebody aircraft that do and do not feature its new Allegris cabins. Even planes with the refreshed interiors have not been free from teething problems, with certain seats currently unable to be used due to certification delays. Notably, this issue has been impacting business class on the Boeing 787.
However, according to Lufthansa, the ethos behind Project FOX means that guests will be able to benefit from the initiative regardless of their aircraft type or class of travel. This is underlined by the fact that all four classes will be fitted with completely new tableware that the German flag carrier says is “modern and timeless at the same time,” and “conveys value and underlines the premium experience on board.”
The increased emphasis on comfort that forms one of the key pillars of Project FOX will also see Lufthansa deploy “high-quality amenities [and] upgraded textiles” onboard its long-haul aircraft. This, as well as the increased flexibility, will go hand-in-hand with a premium emphasis that focuses on the German flag carrier’s Signature Moments,’ such as its rose and caviar service in first class and signature drink options.
The Current State Of Lufthansa’s Long-Haul Fleet
The long-haul fleet on which Lufthansa plans to redefine its passenger experience next year consists of a wide variety of twin-aisle aircraft from the stables of both Airbus and Boeing. According to ch-aviation, the former manufacturer is represented at the German flag carrier by the A330, A340, A350, and A380 series.
Specifically, the airline has seven A330-300s at its disposal, along with 17 A340-300s, 14 A340-600s, 31 A350-900s (plus 13 on order as well as 15 A350-1000s), and eight A380-800s. On the Boeing side of things, the 747 and 787 are its families of choice, with eight 747-400s, 19 747-8s, and six 787-9s.