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Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Awards is a perfect fit for the LA Auto Show and how car culture is shifting from static displays to full-blown cultural experiences. From influencer collaborations and immersive experiences to live content and creator partnerships, this is where cars meet culture — and where the next generation of fans and brands connect. Taro Koki Taro Koki is the host of RACER's The Creative Drive podcast and veteran automotive content creator with over 20 years of experience. He co-founded Best Motoring International and Hot Version International and launched GTChannel, a pioneering network of automotive digital creators collaborating with legendary tuners and drivers to inspire enthusiasts worldwide. Taro has also served as an on-camera pit reporter for the American Le Mans Series, Formula Drift and NISMO TV. Read Taro Koki's articles