Copyright Men's Journal
Snack time just got the drop-culture treatment. Pringles‘ new Once You Pop Mystery Box turns its iconic chips into a collectible moment, complete with a secret flavor, limited-edition mini figures, and all the hype of a new sneaker drop. For $19.99, fans get a can of mystery-flavor crisps and a blind-bag collectible called a “Pringamabob.” The campaign takes the brand’s signature slogan: “Once You Pop, the Pop Don’t Stop,” and gives it the treatment of a limited-edition street-ware grab. Want trending news, op-eds, and top stories straight to your inbox? Sign up for our Daily newsletter. What’s In the Mystery Box Each box contains two key items: one can of Mystery Flavor Pringles and a collectible key-ring figure from the Pringamabob lineup. The characters include: Snaxolotl (the rare one) Crispybara Puptato Duckalips Crunchback Whale Pringypus The mystery flavor? It’s intentionally ambiguous: the Pringles website teases zesty, savory, tangy or sweet. One early review from Delish described it as “taco-meat energy with a little tongue tingle that lingered.” The drop is strictly staged, with three release dates: Nov. 7, Nov. 14 and Nov. 21 at noon ET via OnceYouPopMarket.com and the brand’s Instagram and Facebook shops. There’s also a short quiz to “see which Pringamabob you are.” This isn’t just a snack move; it’s a socio-cultural move. Pringles is tapping into the collectible-hype mentality typically reserved for streetwear, vinyl toys and sneakers. For the younger men’s audience that watches limited-edition drops and lines up for brand collabs, this gives the humble crisp its own moment. It’s also a smart way for a legacy brand to refresh its image and drive engagement beyond the snack aisle. If you’re looking for a snack drop that delivers both flavor and flex, this mystery box hits. The collectible is fun and weird in precisely the right way, giving your keychain or desk a playful upgrade. The mystery flavor adds an element of suspense and variety. Combine that with the drop-style schedule and the nostalgic brand loyalty, and you’ve got a snack moment built for more than just munching. The “pop don’t stop” vibe extends into the trending collect-and-share culture—and that’s what Pringles is aiming for.
