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Prime Video has onboarded AP International South Cinema as an add-on subscription. AP International South Cinema, which has a larges South Indian film library, will bring a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics and will be available as an add-on subscription on Prime Video India at INR 399 per year. “We are delighted to launch AP International South Cinema as the newest addition to our fast-growing lineup of local language add-on subscriptions,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals) and Prime Video Ads, India, adding: “This collaboration brings hundreds of acclaimed Tamil and Malayalam titles to our service celebrating India’s diverse filmmaking heritage. As South Indian cinema continues to gain incredible nationwide popularity, this addition strengthens Prime Video’s position as a comprehensive entertainment destination, furthering our commitment to expanding local content offerings and bringing viewers closer to stories from India’s various storytelling cultures.” Added Sanjay Wadhwa, Managing Director, AP International: “True cinema transcends language and time. We’re proud to share the soul of Tamil and Malayalam storytelling with audiences everywhere – celebrating the past while shaping the future. As the catalogue continues to grow, this collaboration marks a significant step in expanding the reach of Indian cinema and celebrating its enduring artistry.”
