Amazon’s official Prime Big Deal Days sale is now live! While we did see a number of early discounts live over the last week or more, the main event is now here with millions of products marked down for Prime members across a vast collection of product categories. Featuring everything from current-generation Apple releases and the latest Google Pixel devices, right through to PC battlestation gear, EVs, smart TVs, household essentials, handy kitchen appliances, and just about everything in between, the official 2025 fall Prime Big Deal Days sale is now ready and waiting.
Prime Big Deal Days – Amazon fall Prime Day deals now live
The Prime Big Deal Days sale is, for those unfamiliar, just the second Prime Day of the year – Amazon hosts a Prime Day sale event in July every year these days, but also one in early October and it is now alive and well.
There are, starting right now, thousands upon thousands of discounts up for grabs that will, by and large, remain right through until end of day on October 8 – the fall event is a 48-hour affair as opposed to the 4-day sale we saw live this past July.
Fall Prime Day Amazon tech deals up to 50% off
Echo speakers, Fire tablets, Kindles, and more
Fall Prime Day Apple deals up to 40% off
iPhone, iPad, MacBook, AirPods, and more
Fall Prime Day Google Pixel deals up to $250 off
Pixel 10/Pro, Pixel Buds, Pixel Tablet, more
Fall Prime Day Bose deals up to $190 off
Headphones, speakers, and more
Fall Prime Day Anker deals up to 60% off
Chargers, MagSafe gear, docks, hubs, more
Fall Prime Day Gaming deals up to 57% off
Fall Prime Day Home and Kitchen deals up to 63% off
Fall Prime Day Electronics deals up to 50% off
We here at 9to5Toys will, of course, be working non-stop with all hands on deck to uncover the most notable deals as they happen across the 48-hour sale event. Amazon has now put much of the big ticket items on sale and will leave the discounted prices as they are right now (or until stock runs out) throughout the event, but some of them will drop even lower with on-page coupons and the like at mostly random times as well – we will be keeping an eye out for the hottest products to make sure you don’t miss out. Other major retailers are also running parallel sale events of their own right now, and these sale events will often times force Amazon to get even more aggressive with sale pricing on select items.
This year Amazon will indeed be running the “Today’s Big Deals” section on its home page – the very same thing we saw during the July Prime event that will see new deals appearing periodically through the sale at 12 a.m., 8 a.m., and 1 p.m. PT. In other words, there will definitely be new deals popping up throughout the 48-hour event, so be sure to check back and stay locked to our social feeds for up to the minute discounts as they happen.
Here’s a look at some of the other deals you’ll want on your radar that are now live at Amazon:
Device and tech
Save up to 65% on select popular electronics from Anker like power banks and portable chargers
Save up to 50% on select Luna Controller and Fire TV bundles
Save up to 50% on select Amazon devices including the Amazon Smart Plug and Echo Frames; and up to 45% on Amazon device bundles including the all-new Kindle Colorsoft Kids Essentials and Kindle Colorsoft Essentials bundles, Echo Show 5 Kids with Echo Glow, and the Ring Battery Doorbell Plus bundles
Save up to 45% on select Bose headphones and speakers
Save up to 40% on select TVs and monitors from LG and Hisense
Save more than 40% on the Amazon Luna controller
Save up to 30% on select electronics from Sony and Samsung
Fashion
Save up to 50%on select apparel from Levi’s and CIDER
Save up to 50%on select Zappos styles from brands including Crocs, Gola, and Steve Madden
Save up to 40% on select apparel, footwear, and fashion from GAP, NAADAM, New Balance, and Swarovski
Save up to 35%on select denim; and up to 25% off select sweaters and outerwear for the whole family from Amazon Essentials
Save up to 25% on select styles from Shopbop from brands including LE BOP, Madewell, Veja, and Lioness
Save up to 20% on pre-loved designer handbags, jewelry, and accessories from What Goes Around Comes Around and Rebag
Beauty and health
Save up to 40% on select makeup from tarte, Anastasia Beverly Hills, and IT Cosmetics
Save up to 30% on select premium beauty products from Estée Lauder, Lancôme, Shiseido, LANEIGE, URBAN DECAY, TULA, Dolce & Gabbana, Clinique, bareMinerals, Smashbox, and Too Faced
Save up to 30% on select skincare from ELEMIS, Kiehl’s, Dr.Jart+, and medicube
Save up to 30%on select haircare from VEGAMOUR, amika, Living Proof, Color Wow, and Aveda; and up to 25% on Dyson beauty products
Save up to 25%on select premium skincare from La Roche-Posay, Paula’s Choice, and Youth to the People; and haircare from K18 and Nutrafol
Save up to 20% on select haircare and makeup from Kitsch and Milk Makeup
Save up to 20% on select beauty and skincare from Luxury Stores
Home and pet
Save up to 50%on select floorcare from Shark and eufy
Save up to 50% on select travel gear from Samsonite
Save up to 45% on select BISSELL and iRobot vacuums and mops
Save up to 40%on select kitchen appliances from KitchenAid and Vitamix
Save up to 30% on select pet products from Blue Buffalo, Pet Honesty, and Zesty Paws
Save up to 30% on select furniture, home, and décor styles from Ashley Furniture, Yankee Candle, WoodWick, and Eddie Bauer
Save up to 30% on select grocery essentials from Pepsi, Frito-Lay, and Dixie; and up to 20% on select products from CELSIUS and Liquid Death
Save up to 30% on select home products from Dyson
Save up to 25% on select personal care and grooming items from Gillette, Braun, Dove, and Crest and household essentials from Dawn and Lysol
Save up to 20% on select holiday items from National Tree Company, Fraser Hill Farm, and NEST New York
Toys and sports
Save up to 40% on select toys from Fisher-Price, Ms. Rachel, Crayola, Play-Doh, NERF, and Tonies
Save up to 30% on select toys and building sets from LEGO, MAGNA-TILES, and PicassoTiles
Save up to 40%on select Disney, Star Wars, and Wicked toys, apparel, and home goods
When is Amazon Prime Day?
Amazon Prime Day happens in the summer, but there is also a fall event known as Prime Big Deal Days that is effectively the same thing for Prime members.
Is there a fall Prime Day event this year?
Yes, it starts right now and runs for two days straight (October 7 and October 8)
What time does Amazon Prime Day start?
The fall Prime Day sale starts at 12 a.m. PT/3 a.m. ET on October 7, 2025.
When time does the October Prime Day event end?
The Prime Big Deal Days sale ends on October 8 at 11:59 p.m. PT or October 9 at 3 a.m. ET – it depends on your time zone.
What is on sale this year for Prime Big Deal Days?
The short answer is basically everything. The longer and perhaps more informative one is waiting on 9to5Toys – we will be featuring all of the most notable deals going live for the fall Prime Day event 24 hours a day for the duration of the sale. You can expect Prime Day deals on Apple gear, Google Pixel releases, Samsung Galaxy tech, Amazon tech, smart home devices, smart TVs, PC gaming gear, e-bikes, power stations, and much more.
Does Amazon have Apple on sale for Prime Day?
Yes, it does. You can expect some of the best, if not the very best prices of the year across Apple’s latest lineup of gear. While it is always unclear whether or not the brand new releases that dropped right before Prime Day in September will be on sale or not, chances are they will be and likely already are.
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