By Rose Beer

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If you’re anything like me, there are few things that spark an urgent, insatiable desire like the words sold out. Spot them under an empty shelf, or — god forbid — at the checkout when you’ve already mentally made the investment, and something that felt like an unnecessary luxury yesterday quickly becomes utterly essential.

Yep — in the beauty world, scarcity is the ultimate seduction. And for the brand involved, of course, the ultimate badge of honour: proof that a product has inspired sufficient obsession to clear shelves and warehouses, crash websites and fill waitlists.

With this in mind, I’ve rounded up a selection this year’s most-wanted, sellout items that are — praise be — finally back in stock. Since there’s no way of knowing when they’ll vanish all over again, they’re worth your immediate attention. After all, the difference between a full cart and desperate FOMO can be measured in seconds.

Launched in July this year, Uni’s sleek, refillable deodorant sold out in three days, proving that deodorant really can be top-shelf worthy. Delivering lasting odour control (yes, it works), thanks to natural, sugar-derived enzymes that neutralise odour without blocking pores, it also features extracts of green seaweed, holy basil and lady thistle to help reduce irritation and strengthen the skin’s natural barrier. Oh — and it comes in the brands’ warm, beachy, ridiculously more-ish Ischia Sunset scent blend. If you haven’t yet sniffed it, you must.

I’m a long-term fan of this beautifully calming and cosseting moisturiser which — perfect for this time of year — combines an innovative recovery complex with growth factors, omega-rich oils and skin-identical ceramides. Reformulated and relaunched back in January this year, it quickly became a hit, selling out globally by June and securing a shiny new spot as a top-five bestseller for the brand. A must to have on standby for stressed out skin… if you can get your hands on it.

Your shortcut to beautifully defined, lifted, brushed-up brows without a salon appointment, this well-priced duo went viral on TikTok earlier in the year, racking up millions of views and sparking an instant sell-out across multiple retailers. Now back in stock, it’s your ticket to that “I-woke-up-like-this” laminated look — on a budget.

Iconic makeup artist Gucci Westman only launches products when she sees a gap in her own very sizable makeup collection — and these silky, skin-loving bronzing drops packed with skincare benefits are proof of her perfectionism, adding sheer, believable warmth that melts into skin like a dream. After being out of stock for months with a 15,000-person waitlist, they’re finally back — and probably destined to vanish once again when word gets out.

With a strong hold and beautifully soft touch, this clever styling spray launched in June 2025, sold out in its first week, and again later that same month. Lightweight, brush-able and adored by both celebs and session stylists, it’s been bouncing in and out of stock ever since. Perfect for everything from sleek ponies to undone waves, be sure to get it before it goes once more.

Allies of Skin delivers simple, suits-all products for tired, stressed, overworked skin (i.e. all of us), with a need for speed and efficiency in mind. Packed with next-gen peptides and antioxidants, this firming powerhouse plumps, smooths, and lifts while boosting skin resilience. The result? A 10,000 person global waitlist and four separate sellouts on the brand’s own website. Need I say more…

Another deodorant worthy of note — this time from Salt & Stone, the Los Angeles-born body care brand founded by former pro snowboarder Nima Jalali. Built around the idea of high-performance, natural products that respect the planet as much as they do your skin, these extra-strength deos are beautifully scented (Santal & Vetiver is my pick), and crafted with probiotics to help neutralise odour. They’ve achieved such cult status that six sell every minute globally.

Possibly the ultimate at-home beauty flex, this well-priced dual-light mask is designed for both performance and accessibility, targeting pigmentation, dullness and early signs of aging with red and near-infrared light technology. Clinically proven to reduce wrinkles by 36% in just four weeks, it has sold out three times since launch, with each drop disappearing in a matter of hours.

This handbag, pocket, desk -friendly mist is your fast-acting rescue for soothing flare-ups, breakouts and redness. Dermatologist-approved it and gentle enough for sensitive skin, it’s so effective that it’s now the brand’s number one product collection worldwide, with one bottle sold every 10 seconds globally. If you happen to spot it in stock, don’t hesitate.

I am a long time devotee of Chanel’s cult Les Beiges Bronzing Cream. To me it is sunshine in a pot, delivering just the breed of expensive, refined “I’m fresh from a boat” bronze that elevates any situation — whether you’re stomping around Shepherd’s Bush or – indeed – swanning around some fabulous marina in the South of France. While official sellout stats aren’t published, it’s often MIA, while makeup artists regularly bulk purchase when it’s back in stock — so if you spot your shade, add it to basket pronto.