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As regulatory scrutiny intensifies and data volumes multiply, organizations need faster, more precise ways to detect misconduct and ensure compliance. That’s where AI-powered data surveillance comes in, enabling smarter oversight across complex, multi-channel environments. Smarsh’s Intelligent Agent brings artificial intelligence to the front lines of compliance by combining continuous learning, contextual analysis and real-time surveillance to uncover threats in regulated industries—particularly financial services—according to Rohit Khanna (pictured), chief customer officer of Smarsh. “In a regulated industry, what we are trying to do is find misconduct in the financial crime space,” Khanna said. “We think AI will fundamentally change the way we are capturing, archiving and finding misconduct from data. Smarsh has rolled out its own AI technology, [and] we have rolled out our compliance agent; we call it Intelligent Agent, and we are now just about rolling out a new Deep Search Agent to go find that needle in the haystack of that misconduct.” Khanna spoke with theCUBE’s Gemma Allen at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the power of AI-driven data surveillance and outlined how the Smarsh and Salesforce partnership is making it operational. (* Disclosure below.) How Smarsh and Agentforce make AI-powered data surveillance a reality Smarsh brings AI-powered data surveillance to life by integrating its compliance expertise with Salesforce’s Agentforce platform. Together, they deliver real-time monitoring across communication channels, helping organizations detect misconduct faster and operate with greater confidence, according to Khanna. “Many AI projects are failing and/or are in pilot phase and not gone into production,” he said. “The reason why, it’s not the technology, it’s the data. Do you have curated data? Do you have the right data which Agentforce can go and learn from? Today, we have Agentforce for our customer giving the best customer experience.” Smarsh and Agentforce are evolving the customer experience into an AI-driven, compliant and insight-rich ecosystem. By integrating real-time intelligence, automation and compliance assurance, they empower organizations to resolve cases faster, deliver personalized interactions and build greater trust and confidence, Khanna noted. “What we believe in customer experience and outcome is customer success at the end of the day,” he said. “When we started implementing AI, from a customer experience perspective, we first utilized a use case or we utilized AI on a use case for internal purposes. We used to have chatbots before … we replaced the chatbot with Agentforce agent. Our external agent is called Archie and our internal agent is Emma.” Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dreamforce: (* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.) Photo: SiliconANGLE
