By Mallika Bhagat

Copyright timesnownews

Taylor Swift has a way of turning music into culture, and with her latest album, The Life of a Showgirl, she’s doing the same with fashion. She revealed Portofino Orange, a warm, bright shade named after the Italian coastal town, as the colour of the ‘era’. “I’ve just always liked it. It feels exuberant, electric, vibrant—and this album is about what was going on behind the scenes in my inner life during this tour,” Taylor explained on a podcast. The citrusy shade is certainly bold and vivid, and is now becoming a fall wardrobe staple. From her album artwork to promotional outfits, Swift has made this colour the defining feature of her new era, and it’s one that fans and fashion followers are quickly embracing. Clothing: Make Orange The FocusThe easiest way to start wearing Portofino Orange is through clothing. Sweaters, blouses, skirts, and dresses in the shade instantly add energy to your fall looks. To immerse fans in the Orange Era, Swift has also released limited-edition sparkly orange cardigans through her online store. These Lurex sweaters are decorated with shimmering buttons, stars, and Swift’s initials embroidered in orange thread. A bright orange top paired with neutral pants or a black skirt lets the colour take center stage without feeling overwhelming. The key is balance – let orange lead, and keep other pieces simple. Orange jackets are an unexpected way to update classic fall layers. A tailored blazer, cropped coat, or even a lightweight cardigan in orange adds interest to any outfit. These pieces work best when layered over neutral basics like white tees, denim, or muted knits, letting the colour pop naturally. Boots: Step Boldly If you don’t want to go all out in orange, then the best way to wear the colour is by adding it on your feet! Footwear in this hue is a statement in itself. Ankle boots, tall boots, or lace-ups in shades of orange can ground your outfit and give it a seasonal lift. Even small details, like a coloured heel or buckle, can bring a hint of the trend without dominating your look. Bags and Accessories: A Subtle TouchAccessories are an easy way to experiment with Portofino Orange. Handbags, belts, scarves, or small leather goods can give any outfit a modern, stylish edge. Using the colour in small doses lets you test the trend while keeping your wardrobe versatile. The strength of Portofino Orange lies in its flexibility. You can commit fully with a head-to-toe outfit, or use it as a highlight through one or two pieces. The best idea is to pair it with classic fall colours like camel, black, cream, or denim for an effortless, polished look.