By Image Credit,The Bridge
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PoPoKii, an online gift business, announced on the 10th that it has completed a Pre-A funding round with Z Venture Capital as the sole investor. While the amount remains undisclosed, the company aims to expand its business by leveraging synergies with Z Venture Capital, a subsidiary of LINE Yahoo.
PoPoKii collaborates with over 100 brands, primarily focusing on Korean cosmetics, and has established one of the largest selections in the Korean-related category on LINE Gift, operated by LINE. The company reports a 700% increase in annual sales and has achieved profitability approximately two and a half years since its inception.
The company’s strengths lie in its unique procurement network for Korean brands and a distribution operation optimized for the Japanese market. By focusing on the “gift experience” rather than the highly competitive traditional e-commerce, PoPoKii has been able to attract users with special purchasing motivations.
The new funds will be allocated to the development of a corporate digital gift platform, “B2B Gift,” which is scheduled for a beta release in 2025. This platform aims to digitalize shareholder benefits, employee welfare, and customer campaigns in a one-stop solution, targeting the corporate gift market, which is projected to reach approximately ¥2.726 trillion (Yano Research Institute, 2025 forecast). Additionally, the company plans to use the funds to expand cross-border sales of Japanese brands to Korea, China, and Taiwan, as well as to enhance domestic and international channels such as Yahoo! Shopping and TikTok Shop.
The company has already captured the growing demand for physical gifts on LINE Gift and is experiencing rapid growth, supported by the market trend of Korean cosmetics imports holding the largest share for three consecutive years. With this funding, PoPoKii intends to further accelerate the expansion of its sales channels in collaboration with LINE Yahoo’s suite of services.
via PR TIMES
