By Francis

Copyright thebftonline

… unveils new sigma products, CSR initiative and loyalty program

Platinum Impex, operating under the Sigma Appliances brand, successfully hosted its first-ever Platinum Dealers Day on Friday, September 19, 2025. The event, themed “Powering Growth Together,” brought together the company’s network of dealers, partners, and technicians for a day of collaboration, training, and major announcements.

The landmark event served as the platform for two key announcements: the official launch of the new Sigma product lineup, including the sleek Sigma Luxe AC, and the unveiling of the company’s new Corporate Social Responsibility (CSR) initiative, “Sigma for TVET.” The company also introduced the Platinum Partner Program, a new loyalty initiative designed to reward its valuable authorized dealers.

“This event was a celebration of the partnerships that have been instrumental to our success,” said Ahmad Taan, General Manager of Platinum Impex. “Our dealers and technicians are the frontline of our business, and this event underscored our commitment to investing in their growth. The launch of our new products and our CSR initiative demonstrate our dedication to both market innovation and social responsibility.”

The Sales Manager, Santosh Engolla, highlighted the new products, stating, “We were thrilled to unveil our new line of products, which are the result of extensive research to bring the best technology to our customers.

The new Sigma Luxe AC line, with its black panel and black mirror finish, represents the pinnacle of our design and engineering. Its Dual Inverter technology, R32 refrigerant, and Anti-Bacterial Filter are a game-changer, offering unmatched efficiency and air quality. We are confident these products will exceed the expectations of the Ghanaian consumer.”

Marie D. Sam, the Marketing Manager also spoke about the company’s new community and dealer programs. “This Dealers Day was about celebrating our collective impact,” the Marketing Manager said. “We were incredibly proud to launch our ‘Sigma for TVET’ CSR initiative in partnership with the Ghana TVET Service, which will help train the next generation of skilled technicians.

From January 2026, for every Sigma Appliance purchased, consumers will be contributing to the ‘Sigma for TVET’ initiative. We also introduced our new Platinum Partner Program, a points-based loyalty program that rewards our authorized dealers with credit notes for future purchases. This initiative deepens our relationships and directly invests in the profitability of our partners.”

Attendees participated in comprehensive training sessions on product knowledge, sales strategies, and advanced technical skills, led by Platinum Impex and its manufacturing partners. The event also featured an appearance by the Brand Ambassador, Adjetey Anang (Pusher), and concluded with a networking dinner.

“We believe in building a future where our success is intrinsically linked to the success of our partners and the well-being of our community,” added Ahmad Taan. “This event was the first of many steps we are taking to solidify that vision.”

About Sigma Appliances

Sigma Appliances is the consumer-appliance brand of Platinum Impex Limited, a subsidiary of the RJ Group. The company, originally established in 1999 and relaunched in 2024, is known for its emphasis on quality, affordability and reliability. Sigma’s product portfolio seeks to combine safety, energy efficiency and dependable performance; its air conditioners are widely recognised among market leaders. Sigma Appliances is dedicated to enhancing the lives of its customers and contributing positively to the communities it serves.

About the Sigma LUXE AC line

Introducing the new Sigma Luxe AC, a sophisticated blend of design and technology. This air conditioner features a sleek, black panel with a striking black mirror finish that enhances any space. Powered by Dual Inverter technology, it provides rapid, energy-efficient cooling and quiet operation.

The R32 refrigerant ensures an eco-friendlier performance, reducing your environmental footprint. With its integrated Anti-Bacterial Filter, the Sigma Luxe AC also purifies your air, promoting a healthier home. The Sigma Luxe AC is not just an air conditioner—it’s an upgrade to your lifestyle.

About the Sigma for TVET CSR Initiative

The “Sigma for TVET” CSR initiative is a program aimed at empowering technical and vocational education and training (TVET) in Ghana. The initiative is a collaboration between Sigma Appliances and Ghana TVET Service. It seeks to bridge the gap between industry needs and the skills offered by TVET graduates.

The program provides training, resources, and support to TVET institutions to improve their curriculum and prepare students for the demands of the modern workforce. From January 2026, for every Sigma Appliance purchased, consumers will be donating towards the “Sigma for TVET” initiative. Through this initiative, Sigma aims to contribute to Ghana’s economic development by creating a skilled and sustainable workforce.

About the Platinum Partner Program (Loyalty Program)

The Platinum Partner loyalty program is designed to recognize and reward all Sigma Appliances’ valuable authorized dealers.

The Platinum Partner Program operates on a points-based system. Dealers earn points for every product purchased. Accumulated points can be redeemed as cash rebates (credit notes only), which can be used to directly offset against future appliance purchases from Platinum Impex.

Ultimately, this program is a strategic initiative to deepen relationships, incentivize growth, and increase the profitability of Sigma Appliances.