Copyright Rolling Stone
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Leave it to Seth Rogen to keep Canada in the headlines. Days after the Toronto Blue Jays’ heartbreaking exit in the 2025 World Series, the Canadian actor is doing his part to keep the tidings merry and bright, with a starring role in the new Roots holiday campaign. Rogen gamely poses for photos in the new campaign, sporting some of his favorite pieces from the iconic Canadian apparel brand. Though Roots may be best known for its sweatpants and hoodies, Rogen also shows off some cozy printed cardigans, stylish sweaters and retro-inspired jackets as part of Roots’ holiday offerings. The actor also curates a gifting selection of “Seth’s Picks,” which include everything from unisex scarves and toques, to plaid throws and even a ceramic hockey mug. How Canadian, eh? An accompanying video finds Rogen as the official Roots Holiday Concierge, fielding calls from last-minute shoppers looking to find the perfect gift for their friends and family. Dubbed “Anything Roots,” the clip is at once heartfelt and humorous, with Rogen dishing out gift ideas with his signature wit and just the right amount of Canadian charm. Roots calls Rogen “one of Canada’s most beloved icons,” and the heritage brand says it chose the recent Emmy winner for its holiday campaign to celebrate talent that “embodies humor, authenticity and homegrown pride.” “Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots. This campaign is a tribute to the quirks, traditions, and nostalgia that make the holidays feel like home.” Rogen’s selects and the full Roots holiday collection are available to shop online now at Roots.com. A press release describes the “Anything Roots” campaign as “rooted in heritage but designed for today,” adding that the photos and pieces capture the, “joyful chaos of the holidays and the beauty of staying connected across borders, generations, and traditions.” “When it comes to holiday gift shopping, get them anything Roots,” adds Rogen dutifully. ‘They’ll be psyched.” Roots is a quintessential Canadian brand, and ask anyone who grew up in the country (this author included) and they’ll likely tell you that they still have Roots hoodies, hats and accessories in their closet today. The new pieces elevate Roots’ Northern cottage-core aesthetic with fun prints and fresh fits that you can wear through the holidays and beyond. And while your Canadian friends may still be stinging from the Blue Jays loss, consider the Roots and Rogen campaign as a little holiday cheer-up. Of course, the actor — who’s actually from Vancouver and not Toronto — also has a lifestyle cannabis brand, Houseplant, so this crazy Canuck can offer up a few other ways for Canadians to find some World Series recovery and relief. From tokes to toques indeed.
