By Alastair McNeill

Copyright dailyrecord

Perthshire Women’s Aid have made a plea for continued backing as it marks 50 years helping county women and children suffering domestic abuse. The charity is launching an anniversary fundraising appeal “Abuse is Everyone’s Business – Stop the Cycle, Now” with a target of £20,000. Perthshire Women’s Aid (PWA) recently moved into new premises in the heart of Perth to create an accessible, safe, welcoming space where at risk families can access vital support. PWA is now urging Perthshire to get behind its fundraising efforts so more children, in particular, can be reached quickly. Perthshire Women’s Aid manager Cilla Taylor said: “Fifty years ago, domestic violence was often seen as a ‘private matter’ or something that only happened in certain households. “Public campaigns and survivor voices have shown it affects people of all ages, backgrounds and communities. “Today there’s far greater awareness and much less tolerance for abuse, with society recognising it as a crime and a violation of human rights, not something to be hidden behind closed doors. “Domestic abuse used to be seen mainly as physical violence. We now know it’s about power and control, which can include emotional, psychological, sexual and economic abuse. “Coercive control is isolating someone or limiting their freedom and is recognised as just as damaging and dangerous as physical assaults. “In rural areas like Perthshire, survivors often face extra barriers compared to cities. Distance and isolation can make it harder to reach services or even confide in someone. “Public transport is limited, and everyone tends to know each other which can increase fear of gossip or being recognised. In cities, there may be more services close at hand, but in rural communities, that sense of isolation can really magnify the risks.” Over the past five decades, the charity has been a lifeline for thousands of women and children across Perthshire. Services including refuge accommodation, counselling, helplines and advocacy have helped survivors find safety, rebuild confidence and start new lives free from abuse. The new premises offer more modern facilities designed around the needs of those they support. At the same time, demand for the charity’s services remains greater than ever. Rising living costs, the ongoing housing emergency, and the continuing stigma around domestic abuse mean that too many women and children are still on waiting lists for help. Ms Taylor commented: “Every child deserves to feel safe and secure. “We know from experience that early support can make a lasting difference to a child’s confidence, wellbeing and future. “But right now, demand outstrips our resources. “With more support from the community, we can reach more families, sooner.” The Perthshire Women’s Aid team recently earned the organisation recognition as a finalist for Scottish Charity of the Year. All donations made between Wednesday, October 8 and Wednesday, October 15 will be matched through The Big Give Match Fund, doubling the impact of every contribution. Ms Taylor added: “This is a unique opportunity for supporters to make a significant difference in the lives of women and children facing domestic abuse.” To donate go to: https://bit.ly/donatetoPWAtoday