Copyright Men's Journal
If PepsiCo products fill your snack cupboard and fuel your gym bag, get ready for a whole new look, and even some smarter eats. The global food-and-beverage juggernaut just rolled out its first major corporate rebrand in 25 years, unveiling a modern logo, unified packaging, and a game-changing approach to what goes inside those iconic bags and bottles. PepsiCo is ditching its old playbook. Rather than remaining a behind-the-scenes giant with hundreds of loosely linked brands, the company is bringing unity to its lineup. According to a press release, the company plans to shift its strategy from a” ‘house of brands’ model to a ‘branded house’ strategy, in which the parent company takes a more visible role across its global portfolio.” The rebrand, which debuts in early 2026, is part of PepsiCo’s “pep+” (PepsiCo Positive) sustainability initiative, blending fresh design with a renewed focus on taste, health and the planet. Want trending news, op-eds, and top stories straight to your inbox? Sign up for our Daily newsletter. A New Look For a New Era If you associate PepsiCo with a splash of blue and a sugar rush, get ready to be surprised: the brand’s new identity draws on nature-inspired colors and a friendlier, lowercase typeface, promising to shake up supermarket shelves everywhere. At the crux of the food giant’s identity update is a logo redesign that embodies the next era of PepsiCo. Chief design officer Richard Bates shared that the reimagined look is “to anchor us in the present and carry us boldly into the future.” The new PepsiCo logo features a lowercase “p” rising from a stylized smile, accompanied by design elements that represent various aspects of the company and its brands. According to the company’s press release, “at its foundation, the logo incorporates a smile—a nod to the company’s mission of ‘creating more smiles with every sip and every bite.’ The three-word tagline ‘Food. Drinks. Smiles.’ will appear beneath the new mark across digital and physical touchpoints.” It’s not just about appearances, however. Flagship snack lines, including Lay’s and Doritos, are getting major makeovers inside the bag. Lay’s Baked is switching to olive oil, with 50 percent less fat. Lay’s Kettle Cooked moves to avocado oil and is 40 percent lower in fat. Artificial flavors and colors are out, replaced by ingredients you can actually pronounce. Even Gatorade is ditching old-school chemistry for cleaner hydration, while the buzzy Poppi prebiotic sodas join the ever-growing “better-for-you” lineup. “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo chairman and CEO Ramon Laguarta. Behind the bold new look is PepsiCo’s bet on regenerative agriculture, shrinking plastic footprints, and responsive innovation powered by AI. The company wants you to feel good about grabbing a snack—not just because it tastes great, but because it’s right for you and better for the planet. Why such a radical shakeup? According to PepsiCo’s own research, only one in five Americans can name a PepsiCo brand beyond Pepsi itself. This overhaul aims to boost recognition and demonstrate that the “Food. Drinks. Smiles.” tagline isn’t just corporate speak—it’s the new reality for everything PepsiCo rolls out. So whether you’re popping a handful of Lay’s or chasing a workout with Gatorade’s latest, expect smarter ingredients, a fresh look, and a brand-wide smile—PepsiCo’s biggest transformation in a generation.
