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Two years into the advertising agency’s inception, Patricia Arquette is lending her nearly four decades of experience in the industry to Juxtapose Studio. On Tuesday, the creative studio hard-launched with the news that the Oscar winner has joined Juxtapose as an advisory partner, following previous collaborations with the company co-founded by CEO Luke Anderson and Amanda Goldfine. “I joined Juxtapose Studio because I’ve always had an interest in how ads impact the public and document the time and trends in society,” said Arquette. “My partners here are young and have a different relationship with messaging and utilizing new technologies to create interest for brands. Their understanding of how branded marketing is disseminated to younger audiences is very impactful.” Channeling its resources into POC, LGBTQ and women-led projects, Juxtapose reports that it has doubled its revenue from $3M to $6M since its 2023 launch, on track for a projected $25M by the end of 2025. The company’s portfolio of ads includes Will Arnett and Kathryn Hahn x DICK’S Sporting Goods, Sonic with Malin Åkerman, Chris McMillan Hair with Brooks Nader, Arby’s with David Arquette, Troye Sivan x Grindr and Buffalo Wild Wings with The Jonas Brothers, as well as their most recent campaign, Dunkin’ for Wicked: For Good with Cynthia Erivo and Jonathan Bailey. Juxtapose’s rolodex of directors include Lake Bell, Paul Scheer, Rosario Dawson and Patricia Arquette herself. Anderson said, “We founded Juxtapose Studio to challenge the notion that boundary-pushing creative with premium talent partners is only possible with huge budgets and traditional media buys. After two years of staying behind the curtain and testing to see if brands would invest in branded content with wit, edge and a finger firmly on pop culture’s pulse… we’ve found that our thesis holds true.” Following its launch in 2023, Hector Keate joined the company as the third founding partner and CFO/COO early last year.
