Copyright Deadline
EXCLUSIVE: Paradigm Talent Agency has made a strategic partnership with Reign Maker Group, a newly launched holding company. The plan for the team-up is to connect brands and talents across digital and creator-driven sectors in a streamlined process. Paradigm will be able to leverage Reign Maker Group’s creator-first infrastructure and expertise in social media talent development, while providing Reign Maker’s clients and agency network access to Paradigm’s full-service capabilities, including talent representation, branding, licensing, live, and scripted opportunities. Reign Maker Group, which works with brands and creators on deals, was co-founded by industry veterans Jonathan Chanti and Brad Morris and is comprised of four companies: “As the definition of talent continues to evolve, so must the systems that support it,” said Andrew Ruf, Managing Partner at Paradigm Talent Agency. “Reign Maker Group has built a scalable process that meets creators where they are, with an eye towards where they’re going. By combining our global reach with their innovative infrastructure, we’re able to accelerate opportunities for a new generation of talent and the professionals who represent them.” “Reign Maker Group is designed to connect creators and brands in a way that drives mutual growth,” said Jonathan Chanti, CEO of Reign Maker Group. “We’re helping talent maximize their value for brands while also helping brands understand, invest in, and scale their partnerships with creators. With Paradigm, we’re giving both brands and creators access to world-class infrastructure, relationships, and long-term opportunities.” The partnership reflects Paradigm’s continued investment in building next-generation representation models that combine talent, technology, and brand across platforms and industries.
